How Does Zoom Differ from a Virtual Event Platform?

As businesses and corporations in ever-increasing numbers turn towards utilizing online meetings and virtual hiring events to save effort, money, and time, it may be difficult to understand how certain events and platform functionality differ.  This is especially true when you need to deliver a great hiring event experience to your target audience.

What is Zoom Video Conferencing?

Video conferencing, as offered by a company like Zoom is a straightforward meeting format that offers video participation for those in the meeting.  It’s similar to a video call that you can make on your smartphone, but it includes other features such as recording and transcription capabilities.  Video conferencing tools typically refer to such elements as:

  • permissions and settings designed to limit participation as well as who can be heard
  • screen sharing
  • virtual whiteboards

This works effectively for remote office meetings and smaller conferences.  However, when it comes to hosting or sponsoring a virtual event such as a conference, online class, or webinar (web seminar) you’ll need to invest in a virtual event platform.

What is a Virtual Event Platform?

Virtual event platforms, like Premier Virtual are online spaces where conferences, hiring events, and other types of conferences can be held or hosted.  Granted, there are dozens of virtual event platforms available today.  However, it’s important to understand that no two are alike.  Nor is every platform suited for every type of event.  This is because some of them lack basic functionality such as break-out rooms for large-scale events.

Virtual event platforms are designed to provide digital events that your target audience would expect in an in-person trade show.  If you’ve been searching for a way to deliver a memorable industry event without spending the effort, money, and time involved with an in-person event, find a virtual platform that best facilitates your needs.  You’ll want one that is secure and readily accessible for you and your attendees. That is why it is important to have the right platform.

The Key Differences

If you aren’t sure when you should utilize virtual event platforms, here are the 5 most important differences between them and video conferencing:

  • video conferencing is integrated into virtual event platforms and enables you to use the integrated tools you specifically need
  • virtual event platforms are capable of handling the most complex agendas
  • virtual event platforms are in-person meeting simulations
  • virtual event platforms utilize automation and registration to help you understand who is attending your event
  • virtual event platforms were designed to accommodate larger audiences

To learn more about our virtual event platforms, please call Premier Virtual today at (561) 717-9717 for additional information.

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