The Future of Employer Branding: Building Trust and Credibility in a Virtual World

 

In the age of digital transformation, the concept of employer branding has evolved dramatically. As businesses increasingly operate in a virtual world, the strategies to build and maintain trust and credibility with both potential and current employees must adapt. Employer branding is no longer confined to glossy brochures or physical office perks; it now encompasses a comprehensive digital presence and a commitment to authenticity and transparency. This blog will explore the future of employer branding, focusing on the importance of building trust and credibility in a virtual world.

Understanding Employer Branding

Employer branding is the process of promoting a company as the employer of choice to a desired target group, one which a company needs and wants to attract, recruit, and retain. It encompasses the company’s values, culture, and employee experience, aiming to shape perceptions among potential hires and current employees.

The Shift to a Virtual World

The shift to a virtual world has been accelerated by the global COVID-19 pandemic, which forced many businesses to adapt to remote work models. This change has significant implications for employer branding, as traditional methods of showcasing company culture and engaging with employees need to be reimagined.

Key Elements of Employer Branding in a Virtual World

  1. Digital Presence and Engagement

    • Companies need to ensure a strong digital presence across various platforms, including social media, career sites, and employee review sites. This presence should be consistent, authentic, and engaging.
    • Virtual tours, webinars, and interactive content can help potential hires get a feel for the company culture and values.
  2. Transparency and Authenticity

    • Transparency in communication is crucial. Potential employees want to know what it’s like to work at a company before they join. This includes clear communication about company policies, work-life balance, and career growth opportunities.
    • Authenticity can be demonstrated through employee testimonials, behind-the-scenes content, and real-life stories that reflect the company’s culture and values.
  3. Employee Advocacy

    • Current employees are the best advocates for a company. Encouraging employees to share their experiences on social media and review sites can significantly enhance the company’s credibility.
    • Implementing employee advocacy programs can help amplify the company’s message and reach a broader audience.
  4. Employer Value Proposition (EVP)

    • A strong EVP that clearly articulates what the company offers to its employees in return for their skills, capabilities, and experience is essential.
    • This proposition should be reflected in all aspects of the company’s communication, ensuring consistency and alignment with the company’s goals and values.
  5. Virtual Onboarding and Training

    • Effective virtual onboarding and training programs are crucial for integrating new hires and helping them feel connected to the company, even if they are working remotely.
    • Interactive and engaging virtual onboarding processes can help new employees understand the company culture and their role within it.

Building Trust in a Virtual World

Building trust in a virtual world requires a proactive approach and a focus on several key areas:

  1. Consistent Communication

    • Regular, transparent communication helps build trust. This includes updates from leadership, clear communication about company policies, and open channels for feedback and discussion.
    • Utilizing various communication tools such as video calls, instant messaging, and virtual town halls can help maintain a connection with remote employees.
  2. Supportive Work Environment

    • Providing a supportive work environment that prioritizes employee well-being is crucial. This includes mental health support, flexible work arrangements, and resources for professional development.
    • Recognizing and rewarding employees’ contributions, even in a virtual setting, helps build a positive and trusting work environment.
  3. Technology and Tools

    • Ensuring employees have access to the necessary technology and tools to perform their jobs effectively is essential for maintaining productivity and trust.
    • Investing in secure and reliable communication platforms can help mitigate the challenges of remote work and ensure seamless collaboration.
  4. Leadership and Vision

    • Strong leadership that demonstrates empathy, transparency, and a clear vision for the future can inspire trust and confidence among employees.
    • Leaders should be visible and accessible, providing regular updates and being open to feedback.

Credibility in a Virtual World

Credibility is built over time and requires a commitment to certain principles:

  1. Delivering on Promises

    • Companies need to deliver on the promises they make to employees. This includes meeting commitments related to career growth, work-life balance, and company values.
    • Consistently following through on commitments builds a reputation of reliability and integrity.
  2. Employee Feedback and Engagement

    • Regularly seeking and acting on employee feedback demonstrates that the company values its employees’ opinions and is committed to continuous improvement.
    • Engagement surveys, virtual focus groups, and one-on-one check-ins can provide valuable insights into employee satisfaction and areas for improvement.
  3. Ethical Practices

    • Adhering to ethical business practices and demonstrating corporate social responsibility is essential for building credibility.
    • Companies should be transparent about their business practices, including diversity and inclusion efforts, environmental sustainability, and community involvement.

Case Studies and Examples

Case Study 1: Microsoft Microsoft has successfully adapted its employer branding strategy to the virtual world by leveraging its strong digital presence and commitment to transparency. The company regularly shares employee stories and experiences through blogs, social media, and video content, providing an authentic glimpse into life at Microsoft. Additionally, Microsoft’s virtual onboarding program ensures new hires feel welcomed and supported, even when working remotely.

Case Study 2: HubSpot HubSpot is known for its strong company culture and employee-centric approach. The company has embraced the virtual work model, offering flexible work arrangements and prioritizing employee well-being. HubSpot’s digital presence is robust, with active engagement on social media and platforms like Glassdoor, where employees share their positive experiences. The company’s commitment to transparency and authenticity has helped it build a credible and trustworthy brand.

The Role of Technology

Technology plays a pivotal role in the future of employer branding. Here are some key ways technology can enhance employer branding efforts:

  1. Artificial Intelligence (AI)

    • AI can be used to personalize the candidate experience, providing tailored content and recommendations based on individual preferences and behaviors.
    • Chatbots can assist with initial candidate inquiries, providing timely responses and improving the overall experience.
  2. Virtual Reality (VR) and Augmented Reality (AR)

    • VR and AR can create immersive experiences, allowing potential hires to virtually tour the office or participate in interactive scenarios that showcase the company culture.
    • These technologies can also enhance virtual onboarding and training programs, making them more engaging and effective.
  3. Data Analytics

    • Data analytics can provide insights into the effectiveness of employer branding strategies, helping companies identify areas for improvement and measure the impact of their efforts.
    • Analyzing employee feedback and engagement data can guide decision-making and ensure that initiatives are aligned with employee needs and expectations.

Conclusion

The future of employer branding lies in the ability to build trust and credibility in a virtual world. As the workplace continues to evolve, companies must adapt their strategies to meet the changing expectations of employees and potential hires. By focusing on transparency, authenticity, and a strong digital presence, businesses can create a compelling employer brand that resonates in the virtual world. Embracing technology and prioritizing employee well-being will be key to maintaining trust and credibility, ensuring long-term success in attracting and retaining top talent.

Adapting to Change: Why Virtual Hiring Events are Here to Stay

In the wake of a rapidly evolving job market, companies worldwide are embracing new strategies to connect with top talent. One such strategy gaining immense traction is the virtual hiring event. Initially propelled by necessity during the COVID-19 pandemic, these virtual gatherings have proven to be far more than a temporary fix. As we navigate through unprecedented times, it’s becoming increasingly clear that virtual hiring events are not just a passing trend—they are here to stay. In this blog, we’ll explore the reasons behind this shift and why both employers and job seekers stand to benefit from embracing this innovative approach.

 

The Evolution of Hiring Events

Traditional hiring events, typically held in physical locations like convention centers or hotel ballrooms, have long been a staple of recruitment strategies. However, they come with their fair share of limitations. These events often entail significant logistical challenges, including travel expenses, venue bookings, and time constraints. Moreover, they may not always attract the desired pool of candidates due to geographical constraints or scheduling conflicts.

Enter virtual hiring events—a game-changer in the realm of recruitment. By leveraging digital platforms and cutting-edge technology, companies can now host immersive and interactive hiring events accessible to candidates worldwide. These events replicate the experience of an in-person career fair, offering opportunities for networking, interviews, and informational sessions—all from the comfort of one’s home or office.

 

Why Virtual Hiring Events are Here to Stay

  1. Cost-Effectiveness: Traditional hiring events incur substantial costs associated with venue rental, travel, accommodation, and catering. In contrast, virtual events eliminate many of these expenses, making them a cost-effective alternative for both employers and candidates. Companies can allocate their resources more efficiently, while candidates can participate without bearing the financial burden of travel and accommodation.

  2. Accessibility: Virtual hiring events break down geographical barriers, enabling companies to reach a broader pool of talent irrespective of location. This accessibility is particularly beneficial for remote or international job seekers who may face challenges attending in-person events due to visa restrictions or travel limitations. By embracing virtual platforms, employers can tap into a diverse talent pool and foster inclusivity within their workforce.

  3. Flexibility and Convenience: In today’s fast-paced world, flexibility is paramount. Virtual hiring events offer unparalleled convenience, allowing candidates to engage with recruiters and attend interviews without disrupting their daily routines. Whether it’s a stay-at-home parent, a working professional, or a recent graduate, virtual events accommodate diverse schedules and commitments, ensuring maximum participation and engagement.

  4. Scalability: Unlike traditional hiring events constrained by venue capacity, virtual events offer limitless scalability. Companies can effortlessly accommodate a larger number of participants, facilitating greater outreach and engagement. This scalability is particularly advantageous for organizations with ambitious hiring goals or those operating in competitive industries where talent acquisition is paramount.

  5. Data-Driven Insights: Virtual hiring platforms leverage analytics and data tracking tools to provide valuable insights into candidate engagement, preferences, and behavior. From the number of attendees to the duration of interactions, recruiters gain actionable data to optimize their recruitment strategies and enhance the candidate experience. By harnessing these insights, companies can make data-driven decisions that drive recruitment success.

  6. Environmental Sustainability: In an era marked by growing environmental consciousness, virtual hiring events offer a sustainable alternative to traditional recruitment practices. By reducing the need for travel and minimizing carbon emissions associated with large-scale events, companies can demonstrate their commitment to environmental stewardship. This eco-friendly approach aligns with corporate sustainability goals and resonates with environmentally conscious candidates.

 

Best Practices for Virtual Hiring Events

To harness the full potential of virtual hiring events, employers should adhere to best practices to ensure a seamless and engaging experience for both recruiters and candidates:

  1. Choose the Right Platform: Select a reliable virtual event platform that offers robust features such as live chat, video conferencing, and customizable branding. Consider factors like user interface, technical support, and integration capabilities to ensure a smooth and intuitive experience for all participants. Premier Virtual stands out for virtual hiring events with its intuitive interface, customizable branding, seamless integration, and dedicated support. Offering comprehensive features and analytics, it ensures a smooth experience for recruiters and candidates alike, making it the top choice for successful virtual recruitment. To learn more about Premier Virtual, check out our Why PV? page.

  2. Promote Engagement: Encourage active participation through interactive elements such as Q&A sessions, polls, and virtual networking lounges. Foster meaningful connections between recruiters and candidates by facilitating one-on-one conversations and group discussions.

  3. Provide Comprehensive Information: Equip candidates with essential information about your company, job openings, and recruitment process. Create engaging content such as company videos, job descriptions, and employee testimonials to pique interest and showcase your employer brand.

  4. Offer Flexibility in Scheduling: Accommodate diverse schedules by offering flexible interview slots and informational sessions at different times of the day. Allow candidates to pre-schedule appointments and customize their agenda based on their availability and preferences.

  5. Deliver a Seamless Experience: Prioritize user experience by ensuring that the virtual event platform is user-friendly and accessible across devices. Conduct thorough testing to identify and address any technical glitches or usability issues before the event.

  6. Follow Up Promptly: After the event, follow up with candidates in a timely manner to express appreciation for their participation and provide feedback on next steps. Personalize communications and maintain ongoing engagement to nurture relationships with potential hires.

 

Conclusion

In conclusion, virtual hiring events have emerged as a transformative force in the recruitment landscape, offering unparalleled opportunities for companies to connect with top talent in a virtual environment. As organizations adapt to the realities of remote work and digital transformation, virtual hiring events are poised to become a permanent fixture in the recruitment toolkit. By embracing innovation, leveraging technology, and prioritizing candidate experience, companies can harness the full potential of virtual hiring events to build diverse, inclusive, and high-performing teams in the digital age. Embrace the change, and seize the opportunities that virtual hiring events present—it’s not just a trend, it’s the future of recruitment.

Benefits of a Virtual Hiring Event Platform

The Covid pandemic forced employers to pivot to virtual to be able to hire and avoid the face-to-face disruption. This taught employers, recruiters and staffing companies valuable lessons and new hiring strategies that remain in place today.

Essentially, virtual proved that it has many advantages over in-person only events. It’s not to say that virtual needs to replace in person hiring events, but adding virtual, and turning in-person events into hybrid events will yield better results. Below are just a few of the main reason you want to make sure you integrate virtual into your hiring strategy.

A virtual hiring event platform offers several benefits compared to traditional in-person hiring events. Here are some of the advantages:

  1. Wider reach: Virtual hiring events allow companies to reach a larger and more diverse pool of candidates. Geographical limitations are eliminated, enabling participation from candidates regardless of their location. This expands the talent pool and increases the chances of finding the right fit for the job.
  2. Time and cost savings: Hosting virtual events eliminates the need for renting physical venues, travel expenses, and other logistical costs associated with in-person events. Recruiters and candidates can attend from their respective locations, saving time and reducing overall costs.
  3. Convenience and accessibility: Virtual hiring events provide convenience to both recruiters and candidates. Recruiters can easily schedule and manage multiple interviews and interactions from a central platform. Candidates can participate from the comfort of their homes or offices, reducing the stress and expenses associated with travel and accommodation.
  4. Enhanced efficiency and productivity: Virtual platforms streamline the hiring process by providing features like automated interview scheduling, candidate screening, and digital resume management. Recruiters can efficiently manage large volumes of applicants, conduct back-to-back interviews, and easily collaborate with their team members. This leads to improved productivity and faster hiring decisions.
  5. Increased engagement and interactivity: Virtual platforms offer various tools and features to enhance engagement during hiring events. These can include live chat, video interviews, interactive presentations, and virtual networking rooms. These interactive elements facilitate better communication between recruiters and candidates, allowing for a more immersive and personalized experience.
  6. Data-driven insights: Virtual hiring event platforms often provide analytics and data tracking capabilities. Recruiters can gather valuable data on candidate engagement, interview performance, and event success metrics. These insights enable recruiters to make data-driven decisions, optimize their hiring processes, and improve future events.
  7. Environmental sustainability: By eliminating the need for physical travel and reducing paper usage, virtual hiring events contribute to a more environmentally friendly approach. This aligns with sustainability goals and demonstrates a company’s commitment to reducing its carbon footprint.

Overall, virtual hiring event platforms offer numerous benefits, including broader candidate reach, cost savings, convenience, efficiency, enhanced engagement, data-driven insights, and environmental sustainability. These advantages make them an attractive option for companies looking to streamline their hiring processes and find top talent.

After powering over 7,000 virtual job fairs, Premier Virtual has become on of the top rated, and most reliable platforms in the industry. But there still are employers and recruiters who have not adapted, and not embraced this format. For those that remain on the fence, let’s also review what a virtual job fair is and why it can accomplish everything you can do in an in-person event.

What is a virtual job fair?

A virtual job fair, also known as an online job fair or virtual career fair, is an event that connects job seekers with employers in a virtual environment. It is a digital adaptation of traditional job fairs where employers set up booths or stalls to showcase their company and available job opportunities, and job seekers attend in person to meet and interact with recruiters.

In a virtual job fair, the entire event takes place online through a dedicated platform or software. Job seekers can log in to the virtual fair from anywhere using their computer or mobile device, while employers can participate remotely from their offices. The platform typically includes features such as chat rooms, video conferencing, and information booths to facilitate communication and engagement.

Here’s how a virtual job fair typically works:

  1. Registration: Job seekers register for the virtual job fair by providing their details, including their resume, job preferences, and contact information.
  2. Virtual Booths: Participating employers set up virtual booths that represent their company. These booths can include company information, job listings, videos, brochures, and other resources to showcase their organization and available positions.
  3. Interaction: Job seekers can browse through the virtual booths and interact with recruiters through various means. This may include text chat, audio calls, or video conferencing. They can ask questions, learn more about the company and its job opportunities, and submit their resumes.
  4. Presentations and Webinars: Virtual job fairs often include live or pre-recorded presentations and webinars where employers can provide insights into their company culture, job requirements, and application processes. Job seekers can attend these sessions to gain more information and interact with presenters.
  5. Networking: Some virtual job fairs offer networking opportunities where job seekers can connect with other attendees, industry professionals, or alumni from their alma mater. These networking features may include group chats, virtual meetups, or one-on-one networking sessions.
  6. Follow-up: After the virtual job fair, employers may follow up with promising candidates, schedule interviews, or provide further instructions for the application process. Job seekers can also follow up with recruiters to express their continued interest and inquire about next steps.

Virtual job fairs offer several advantages, such as eliminating geographical constraints, reducing costs, providing convenience to both job seekers and employers, and allowing for a wider range of interactions and engagement opportunities. They have become increasingly popular, especially in situations where in-person events may be limited or restricted, enabling companies to connect with a larger pool of talent efficiently.

Leveraging Premier Virtual Beyond Hosting Job Fairs

Using the Premier Virtual platform to host hiring events is a no brainer.  After all, it’s a powerful platform that allows you to maximize your virtual hiring by attracting and engaging with the most qualified prospects.

In addition, the virtual environment attracts both the active job seeker, as well as the more lucrative, passive job seeker, that employers are trying to get in front of.  Because of its non-threatening, low-pressure environment, job seekers are more comfortable attending virtual job fairs to learn more about an employer and open positions.

When there is a good fit, job seekers can initiate a chat with the recruiter, and the recruiter can seamlessly transition into a video interview if they find the candidate has the skills they are looking for.  The entire process can take just a matter of minutes, respecting everyone’s time and if an offer is made, greatly reducing time and cost to hire.

All that said, virtual platforms like Premier Virtual can help you do much more than host virtual job fairs.  In fact, when leveraged properly it can become your all-in-one recruitment tool. 

Here are some of the many ways Premier Virtual can improve your hiring strategy beyond hosting a virtual job fair.

  1. Host a Hybrid Event – the savviest of employers have truly begun to embrace this critical hiring strategy.   Yes, we are in a post-pandemic world, but the behaviors that the pandemic helped accelerate are here to stay.  Hybrid or remote work will continue to grow, and the ability to attend an event virtually will remain an attractive option to many job seekers.  Beyond that, using Premier Virtual at an in-person job fairs is a great way to create a digital registration process, and keep track of all the activity digitally.  No more printed resumes, or notes on paper to follow up with.  Everything now can be captured digitally, downloaded in a comprehensive report that integrates with your current ATS system so that nothing (or no one) falls through the cracks.
  2. Schedule interviews in Advance – the Premier Virtual platform has and advanced interview scheduling tool, so that attendees do not have to wait in a long queue to speak with a recruiter. If the applicant sees a job they like, they can access the recruiters schedule and simply request an interview at an available time slot.  This tool can also be used by the recruiter to schedule an interview with a job seeker they believe is a good fit, based on the resume, certifications or video resume uploaded by the job applicant.
  3. Virtual Job Board – we continue to see workforce boards and other employment agencies leverage the platform to post a virtual job board.  This becomes a place where all the employers participating in the job fair can easily post their open positions, so that job seekers can see every opportunity at a glance.  These boards can be accessed before and after the event, to continue to drive qualified candidates to the employer that best matches their job search.
  4. Resume Review Service the Premier Virtual platform also offers a complimentary resume review service.  Hosting a ‘virtual ready’ event prior to the hiring event offers a great deal of value to job seekers that might be a bit apprehensive if they are not familiar with the technology.  This event is a great opportunity to offer the complimentary resume review service that all attendees can take advantage of.  The initial review is complimentary and can significantly improve the chances of the attendee receiving an offer.  This is also a great way to pre-screen candidates and even schedule interviews with qualified candidates.
  5. Workshops and Onboarding– as with resume reviews, leveraging the platform to host workshops and even onboarding provide a great deal of value to the attendees and those who go on to become employees.  Workshops can be hosted by different employers or by different departments within one organization.  They can range from helping attendees prepare to the event, to a simple ‘meet and greet’ with a company recruiter sharing details about the corporate culture and what an employee can expect when they work there.  Transition the platform to the onboarding process is seamless since the employee is already familiar with the platform, and recruiters can meet one on one or create a group onboarding event.

As you can see, these are just some of the ways you can leverage Premier Virtual to do more than host virtual hiring events.  There are many other uses and use cases, that you can download here. 

Make 2023 the year you start using the Premier Virtual platform for everything it was intended for and watch your hiring results dramatically improve.

Successful Workforce Solutions – Hiring Event Guide

Anyone that dedicates themselves to helping others find employment has recognized a fundamental shift in hiring.  Not only have many jobs permanently moved to remote, but most of the successful HR departments have made virtual hiring an integral part of their hiring strategy.  

What exactly does that mean?

It means that savvy HR departments understand that it’s best to be flexible and meet the most qualified candidates on their terms.  The days of scheduling an in-office interview to find out about a potential candidate are no longer a productive option for either party. 

Candidates want to apply online, and they want to meet online and determine if there is a mutual fit, before investing a lot of time and energy in an interview process.  Adding virtual accommodates these needs and makes the hiring process much more efficient.  

Helping your corporate partners and employers understand this might be one of the most crucial roles your workforce development organization plays in this new hiring environment.

We should know! 

After powering nearly 7,000 virtual hiring events, Premier Virtual has become the leading platform in the workforce solutions industry.

Our platform is dedicated to hosting hiring events, and we’ve built it with the experience our founder accumulated from hosting hiring events for nearly 9 years. The platform has also benefited from the feedback we receive from our clients.  We take every bit of that information very seriously, and developed many features and upgrades as a result of that.

The success our clients have experienced is no fluke.  In this guide we detail the most important steps we’ve seen our clients implement to achieve the best results, including:

  1. Be ‘Virtual Ready’
  2. How to leverage your virtual event platform
  3. Building Value
  4. Advance Interview Scheduling
  5. Platform Training
  6. Metrics and Analytics
  7. Future Focused

This guide also includes many different use cases, that we see our workforce clients doing across the nation.  They have leveraged the platform well beyond hosting hiring events, making it an all-in-one virtual recruitment suite. 

Download this guide to make sure your workforce board is getting the most out of your own virtual and hybrid hiring events and is prepared for the continual evolution in hiring.

CLICK HERE TO DOWNLOAD THE GUIDE NOW

Attracting Remote Talent Using Virtual Hiring Events

Attracting Talent For Remote Work Using Virtual Hiring Events

Working remotely has quickly become one of the more desirable perks employers can offer to prospective employees.  It’s been estimated that by 2025, nearly 25% of the American workforce will be working remotely on a full-time basis.  That’s almost double the percentage of individuals that were full-time remote employees before the COVID pandemic.  Furthermore, as increasing numbers of corporations and organizations are turning to long-term hybrid or remote workplace models, employers will continue to compete for the top candidates in their industries.

Top 6 Qualities of the Best Remote Workers

While employers want to attract remote workers, that doesn’t include hiring just any remote worker.  Many employers saw cash flows suffering during the COVID-19 pandemic and can’t just hire any applicant off the street.  Therefore, it’s essential to attract the most productive remote candidates out there.  Along with industry-specific competencies and skills, there are 6 qualities that the top candidates for remote employment should have.  The most successful individuals will demonstrate these 6 skills:

  • accountability
  • critical thinking skills
  • eagerness to ask questions
  • interpersonal skills
  • self-confidence
  • strong written communication skills

The most talented candidates will go above and beyond whatever it takes to be successful in the virtual workplace. They will ensure that recruiters are impressed with their skill set. 

How Can Employers Appeal to Remote Workplace Candidates?

As an employer, you need to be prepared for the unique challenges of recruiting the type of remote employees you need.  First and most importantly, companies should already have a proven virtual recruiting and hiring process in place that continually measures and optimizes their effectiveness.  In addition to this, the strategies listed below can help you attract and recruit the highest-quality remote employees:

  • Ask for referrals and utilize other employees’ connections.
  • Invest in virtual career fairs and online hiring events.
  • Manage your online reputation by:
  • Posting company details and profiles on employment sites
  • Consider any reviews as helpful feedback
  • Understand that your brand can change
  • Offer candidates more competitive, non-traditional benefits.
  • Promote virtual career fairs and online hiring events.
  • Utilize job boards, social media platforms, and other media to post job openings.

Some individuals may be more vital remote employees to a company than others.  So, as an employer, you have to evaluate each candidate based on the job-specific skills and traits of the most productive remote workers. Plus, you need to develop unique strategies that will appeal to the best remote work candidates.  For more information, call Premier Virtual today at (561) 717-9717 and talk with our company representatives. We are here to help you get started virtually. 

Hiring has Undergone a Fundamental Shift

In fact, there has been more than one major shift in hiring in the past few years.

  1. The shift from in-person to virtual hiring

First, the shift from in-person to virtual that was accelerated by the pandemic is here to stay.  It was already happening before the pandemic, but at that time, it was more of a ‘nice to have’ option, that quickly became a ‘must-have’ option due to social distancing.

What we found out is that virtual hiring is more efficient, more effective and with the right platform, extremely easy to execute.  With Premier Virtual, the leading virtual hiring event platform, you can create your account, set up your event, and launch it all in a matter of minutes. Ideally, you want time to promote a virtual hiring event, but using the platform is not dependent only on hiring events.

An all-in-one virtual hiring platform like Premier Virtual is always on, and always open for your potential job candidates.  You can leverage the platform 24/7 by creating virtual job boards, and virtual hiring rooms that never close.  This gives your team, and your applicants the flexibility to research your company, apply and meet your recruiters. 

With the built-in two-way scheduler, candidates can schedule time on a recruiter’s calendar, and recruiters can also request an interview with candidates they feel are a good match.  Because the platform allows recruiters to search resumes, they can quickly find the talent they’re looking for. Recruiters can also view the video interviews that candidates can record as part of their profile to get a much better feel for the person, that you can’t get from reading a resume.

Virtual hiring has also led to virtual work which has exploded since the pandemic.  Even with many companies insisting workers return to the office, the need and demand for virtual work remains.  We project that employers who embrace this, and lead with this, will be much better positions to find and retain the top talent that prefer this style of work, and flexibility it offers.

We see national hiring events, that post positions with the description, ‘Anywhere, USA’ openings, or they group openings by time zones instead of specific office locations.  Again, the companies that are embracing this approach and making remote part of their culture, are winning the talent wars.

  • This shift to proactive hiring

Hiring remains one of the most difficult things companies have to do in order to remain competitive.  The passive job market, although much larger than the active job market is often overlooked.  Most companies are marketing themselves only to active job seekers, but every worker is a potential employee, if they know about your company and what you have to offer.

Strategies to consider that will keep your company in the hearts and minds of potential future employees include everything from being active in your community by supporting events and non-profits to creating a newsletter, blog or insightful podcasts.

If you are a tech company, and host mixers or meet-ups that are open to the public, you can attract passive job seekers that find value in your network.  You may even create an in-formal networking group that helps its members connect and find meaningful work, even if it’s not at your company.  The value you offer will give your company a competitive edge when it does have a position that meets that candidate’s skills.

Here again, virtual is a powerful tool since you can host virtual events and meet potential candidates.  Creating a pipeline of talent is crucial to stay ahead of the labor crunch.  A recent report shows hiring has slowed to 41 days on average, a number that was only 9 days in 2009.  The cost to hire is also averaging at around $4,425, according to SHRM and If you want to be able to hire the best talent in the least amount of time, a professional pipeline is crucial.

We see that companies using virtual hiring events reducing time to hire to that 9–10-day period, which also comes with a dramatically reduced cost to hire, a win-win! 

Have you made the shift?

Is your company still hiring in-person, only looking to fill jobs at the office, and not building a qualified pipeline of potential candidates?

If so, we can help you transition and leverage the tools available to make your company relevant in the job force and a place that is sought out, instead of the other way around.  Schedule a free demo today to see how the Premier Virtual, all-in-one recruitment platform can position your company for hiring success.

One Solution to Your Virtual Hiring Needs

Do you remember the first time you got interviewed for a job? You probably acted and looked as professional as you could at that time but the stress of the interview was overwhelming and written all over your face, wasn’t it? Job recruiters see thousands of people just like you every year.  They’ll schedule numerous interviews and invest a lot of their time in the process but they still have a difficult time accommodating everyone interested in that one job. 

This equates to a huge waste of energy, resources, and time, all of which could’ve been avoided with the use of virtual hiring software and video interviewing platforms.  As it stands, virtual reality has revolutionized the job hiring process as well as our behavior and the way we live.  Today, increasing numbers of companies are using the best virtual event software and virtual event platforms to be more efficient and shorten the amount of time required to complete the interviewing and hiring process.

When you do a virtual event online, you can help target a higher audience. Premier Virtual provides the best virtual hiring platform and software that will enable companies and employers to recruit the best candidates in the following ways:

  • Our virtual career fair platform helps job candidates to see the role they’ll be playing in your company – from that point, the individual can determine if the job is suitable and facilitates their future career needs.
  • Our virtual event platforms will help you attract younger job candidates – with our virtual career fair platform, you’ll be able to attract the most qualified college graduates.
  • Our virtual hiring platform will help increase candidate engagement – by using our virtual hiring platform and software you’ll be able to a collaborative environment that engages the job candidate and explains the main goals of your business.
  • Our virtual recruiting event platform and software will enable you to show job applicants the types of projects they’ll be engaged in – it will test their abilities at making smart decisions and enable you to choose the best candidates in the process.
  • Our virtual recruitment platform enables job candidates to see your office – the interview process won’t provide a clear picture of your office culture and the surrounding environment.  Our virtual hiring platform and software will.

Virtual reality is now a key component in the career recruitment and hiring process.  For more information about our products and how they can facilitate your hiring needs, call Premier Virtual at (561) 717-9717 today.  

Hybrid Hiring Events Are a Great Option As COVID Returns

As our lives were held hostage by the pandemic, many of our traditional habits were no longer sustainable.  We embraced the concept of working remotely while at the same time letting go of traditional activities such as commuting to work, dining out, teaching in classrooms, weekend getaways, and working out at the gym.  Over the past couple of years, businesses were forced to make significant adjustments and learn how to be comfortable with virtual event platforms and virtual hiring software.

What is Hybrid Recruiting and Why Does it Work?

The combination of in-person recruiting practices with the use of a virtual recruitment platform is commonly referred to as hybrid recruitment.  The concept involves a strategy for acquiring talent that yields the most significant results compared to how the in-person and virtual practices do separately.  Hybridization works because of 3 key factors – 1) it allows people to move forward so they can achieve their goals, 2) it enables increased flexibility in the hiring process, and 3) it reduces the risk of exposure to the virus.

Unique Hybrid QR Code

The Premier Virtual platform takes hybrid events to the next level by generating a unique QR code for each booth at the event. The QR code is printed and placed in front of the booth, which allows candidates to scan it and access all of the employers information virtually. Instead of standing in a long line, they can quickly view the open positions and submit their resume to apply. While the candidate can still meet with the recruiter in person, they can also move on to the next opportunity and come back when there are less people on line. In addition, the recruiters now have all of the candidates information stores electronically for easy follow-up.

Furthermore, hybrid recruitment practices arose out of the need for alternate talent acquisition methods because of adapting to working remotely and canceling in-person activities.  Upon further consideration, business owners and recruiters discovered the many benefits of hybrid recruiting.  As a result, an overwhelming 81% of talent recruiters agree that recruiting job candidates through the use of in-person interviews and video interviewing platforms will continue post-pandemic and may become the new standard. It has helped access more people living in other cities and countries without the additional cost of relocating them.

The 6 Benefits of Hybrid Hiring Events

Essentially, headhunting takes a proactive approach whereas traditional recruiting is reactive.  Because of the following benefits considering the hybrid recruiting approach is well worth it:

  • It enables recruiters to broaden their approach by creating a solution to their hiring needs and reaching a larger target audience of candidates.
  • It creates a way for companies to gather all of the in-person activity digitally, for easy access and future follow-up.
  • It gives job-seekers that are apprehensive about in-person events and opportunity to participate and apply for jobs they might have otherwise not been able to.
  • It finds individuals that are a better fit for companies and are more likely to remain with them over the long term
  • It emphasizes the needs and requirements of your business
  • It provides business owners and employers access to a high-quality talent pool.
  • It provides more strategic insight into the needs of the business and the role the candidate would be playing if hired
  • It reaches a global target audience of job candidates.

The hybrid approach to recruiting and hiring enables employers to conduct a more comprehensive search for the right talent.  For more information about the best virtual event platforms, call Premier Virtual at (561) 717-9717 today.

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