5 Tips to Improve Online Recruitment

Over the past 3 years, remote work has become increasingly more prevalent among the labor force, not only here in the US, but on a global scale as well.  As of last year (2021), nearly 5 million Americans were working remotely.  When “shelter in place” or stay-at-home orders became the norm, the popularity of online job fairs and recruitment events spiked dramatically.

Whether you have an entrepreneurial start-up and are looking for a virtual recruitment platform to reduce company overhead or you have an established company and want to expand on your candidate recruitment options, Premier Virtual can help.  Here are 5 helpful tips for effectively recruiting remote workers online:

  • Determine what you’re looking for – online recruiting creates a never-ending pool of hiring choices.  Unfortunately, you can’t just explore every option in the hopes of landing the most desirable candidates.  Instead, you have to know exactly what you’re looking for where a candidate’s abilities, experience, and traits are concerned.
  • Engage candidates in video interviews – this will enable you to connect with career candidates face-to-face during online virtual recruitment events.  It will be easy to determine their communication skills, job fit, motivations, and personalities without having to schedule in-person interviews or pay for costly travel expenses.
  • Finding the best talent involves asking the right questions – if your goal is finding the most outstanding talent, you have to ask the right questions such as:
  • How did you cope while working under pressure?
  • How did you handle working with an individual whose personality and work style differed from yours?
  • How did you stay on track when you had to be prudent with your time?
  • Make sure you always check a candidate’s references – statistics have revealed that job candidates aren’t always truthful.  Believe it or not, roughly 30% of all job candidates admitted that they bent the truth or lied on their resumes.  Always ask their former employers about their job performance, personality, and working style.
  • Utilize social media platforms – the initial reason social media platforms were created was to enable families and friends to keep in touch with one another.  Since then, it has evolved into numerous platforms for connecting with family members and friends as well as strangers, dating, joining movements for change, networking, and reading the news.  Use these platforms to market your company to job candidates and assess them based on their social media activity.

For more information about our virtual event solutions, please call Premier Virtual at (561) 717-9717 today.

What’s the Future for Online Recruiting Events?

The onset of the COVID-19 pandemic in March of 2020 triggered a tsunami of canceled concerts, exhibitions, and sporting events.  Consequently, online recruiting events, were not an exception as career fairs were postponed and networking meet-ups were re-scheduled well into the future.  Companies were forced to reassess their daily operations as longer periods of isolation were imminent.  It seemed that life as we once knew it grew further out of reach.

At Premier Virtual, we’ve spent the past 3 years designing recruiting event software to bring the best talent to the right companies.  If there’s one thing we’ve learned during that time, it’s that putting job fairs and recruiting events online will continue to be met with desire and excitement for companies and talented individuals as well.  Here is what we’ve learned so far:

  • Accessibility is the key – in terms of accessibility, the importance of online job fairs and recruitment events cannot be overstated.  The most exciting aspect of developing our platform was the realization that we would be reaching a global audience that wasn’t restricted by disabilities, distances, or socioeconomic factors. This access opens the doors for diversity and inclusion as well. There is a much higher registration and attendance to these events which can be attributed to the comfort level job seekers have with virtual.
  • Adapting and learning are the priorities – unfortunately, whenever you launch a new product, mistakes are going to happen.  As with so many other aspects of life, we had to learn from those mistakes and for us, that meant learning how our new platform would work with real individuals in real-time.  So, gathering feedback and learning became the #1 priority. It helps to connect directly with the target audiences and enhance the recruitment pool of participants. Now we offer an all-in-one virtual recruitment platform, we call our Virtual Recruitment Suite. It has evolved to be so much more than just hosting virtual events that you may not need much more than your ATS to attract and hire the best talent possible.
  • Building the right platform is essential – we didn’t start from scratch when we built our online job fairs and recruitment event platform software.  We already had nearly 10 years of hosting in-person job fairs, and we took all of that experience to build Premier Virtual. In fact, our first thought was that we built this platform, “by recruiters, for recruiters”, and that’s one of the things that separates us from so many other event platforms on the market.  Still we did not rest there. We often conduct focus groups and webinars to ask our clients and prospects what they want most out of the platform, and we’re continually publishing new upgrades.
  • Opportunities needed to be explored– when we started our business 10 years ago, we felt that recruitment organizers needed a technological shake-up in their industry.  Granted, offline experiences are still invaluable.  However, the “New Normal” we’re living under prohibits that approach from being as effective as it once was, and adding virtual makes them more efficient and effective.  The fact that we anticipated this shift, and developed our platform before the pandemic has cleared away the fear factor to the extent that the future looks extremely bright for online career events.

The one thing that online recruitment events must do is enable individuals to make the connections they’re searching for. To learn how we can make that happen for you, call Premier Virtual today at (561) 717-9717.

How Does Zoom Differ from a Virtual Event Platform?

As businesses and corporations in ever-increasing numbers turn towards utilizing online meetings and virtual hiring events to save effort, money, and time, it may be difficult to understand how certain events and platform functionality differ.  This is especially true when you need to deliver a great hiring event experience to your target audience.

What is Zoom Video Conferencing?

Video conferencing, as offered by a company like Zoom is a straightforward meeting format that offers video participation for those in the meeting.  It’s similar to a video call that you can make on your smartphone, but it includes other features such as recording and transcription capabilities.  Video conferencing tools typically refer to such elements as:

  • permissions and settings designed to limit participation as well as who can be heard
  • screen sharing
  • virtual whiteboards

This works effectively for remote office meetings and smaller conferences.  However, when it comes to hosting or sponsoring a virtual event such as a conference, online class, or webinar (web seminar) you’ll need to invest in a virtual event platform.

What is a Virtual Event Platform?

Virtual event platforms, like Premier Virtual are online spaces where conferences, hiring events, and other types of conferences can be held or hosted.  Granted, there are dozens of virtual event platforms available today.  However, it’s important to understand that no two are alike.  Nor is every platform suited for every type of event.  This is because some of them lack basic functionality such as break-out rooms for large-scale events.

Virtual event platforms are designed to provide digital events that your target audience would expect in an in-person trade show.  If you’ve been searching for a way to deliver a memorable industry event without spending the effort, money, and time involved with an in-person event, find a virtual platform that best facilitates your needs.  You’ll want one that is secure and readily accessible for you and your attendees. That is why it is important to have the right platform.

The Key Differences

If you aren’t sure when you should utilize virtual event platforms, here are the 5 most important differences between them and video conferencing:

  • video conferencing is integrated into virtual event platforms and enables you to use the integrated tools you specifically need
  • virtual event platforms are capable of handling the most complex agendas
  • virtual event platforms are in-person meeting simulations
  • virtual event platforms utilize automation and registration to help you understand who is attending your event
  • virtual event platforms were designed to accommodate larger audiences

To learn more about our virtual event platforms, please call Premier Virtual today at (561) 717-9717 for additional information.

Understanding the 4 Different Types of Virtual Hiring Events

With the advent of COVID-19 and the impact it’s had on the economy and job market, it’s easy to see why in-person job fairs have stepped aside and let virtual hiring events take center stage.  Virtual hiring events are online events that were designed and developed to connect employers and hiring managers with prospective employees.  Job candidates are allowed to learn about what jobs are available, network with company representatives, and submit resumes to the companies they’d like to work for.

Furthermore, as an employer, you have the opportunity to market your company and connect with a broad range of talent.  Because of the pandemic and the inconsistencies, it has created within our economy and the job market, recruiters and other hiring personnel have had to turn to technology to counteract its impact.  We offer 4 virtual hiring platforms for corporate CEOs, employers, human resources directors, and other hiring organizations which we’ve listed below. 

Virtual Career Days

To collect resumes, identify top candidates, and market their company brand to those prospective employees, some businesses and organizations will choose this platform for their recruitment efforts.  Those in attendance will be able to engage with hiring personnel, learn more about prospective employers, and speak with some of each company’s existing employees.

Virtual Career Fairs

Virtual career fairs usually target college graduates.  As such, they enable candidates to engage and network with several prospective employers at the same event.  In some cases, job candidates are required to create an online profile before the event.  An online virtual job fair will enable you to connect with hiring organizations and human resources directors.

Virtual Professional Development Events

Professional development is the #1 priority for the serious job candidate.  These events include masterclasses, seminars, and job training thereby helping employers attract the right candidates.  More specifically, they will target only those individuals who desire to learn new skills or want to sharpen the skills they’ve already acquired. Considering the hybrid nature of learning and working in the pandemic, virtual development events are the right opportunity.

Webinars

Where virtual hiring events are concerned, web seminars, or “webinars” as they are more commonly referred to, are less interactive.  However, they are a great way for human resource departments and hiring managers to reach a broader range of job seekers.  It’s also an ideal way for companies to market their brand and showcase the top aspects of their workplace environment.

To learn more about our hybrid and virtual event solutions, call Premier Virtual today at (561) 717-9717.

What Are Virtual Job Fairs and Why Are They Important?

What Are Virtual Job Fairs and Why Are They Important?

f you’re an employee recruiter, you’re probably familiar with the term “online job fairs” or more specifically, “virtual job fairs.”  2021 was an extremely challenging year for these individuals where the job market was concerned, especially since the pandemic ruled out the traditional recruitment process indefinitely.  With the inconsistencies of the US economy, job recruiters were pushed over the technological tipping point and compelled to use digital technologies for recruiting purposes.

What Exactly is a Virtual Job Fair?

In the simplest of terms, virtual job fairs are similar to webinars (web seminars) wherein job seekers and job recruiters meet virtually (online) in chat rooms, teleconferences, or webcasts to exchange information about employment opportunities.  Furthermore, a virtual job fair is comprised of several virtual elements that replace in-person events.  These include virtual:

  • conference halls
  • employer booths
  • information desks
  • lobbies
  • meeting rooms
  • networking lounges

Once logged in, a participant can enter any one of the above areas, interact with a variety of employers and other attendees using different communication tools. It helps them explore the available employment options while companies can look at potential candidates online. This has been extremely useful, especially during the pandemic, where in-person meetings and interviews were not possible.

The Importance of Virtual Job Fairs

In addition to complying with safety and health guidelines, virtual job fairs offer 3 key advantages and benefits to recruiters that range from cost-effectiveness to increased accessibility.  These advantages and benefits include:

  • Cost-effectiveness and better time management – in-person recruitment fairs are very costly due to the need for accommodations, logistics, technical assistance, and more.  Additionally, organizing and setting up in-person recruitment fairs can be extremely time-consuming, depending on the size of the event.
  • Greater reach – due to their unlimited capacity, virtual job fairs can attract up to 10 times more traffic and can operate on a 24/7 basis to accommodate all time zones.  This global reach is a key selling point for job recruiters.
  • Improved analytics – analytics is reshaping the business environment and enables better decision-making.  The same is true with virtual job fairs.  Furthermore, hosting virtual job fairs provides recruiters with tons of data that can be utilized in recruitment marketing campaign strategies.

As a result, virtual job fairs have become extremely popular and are now included in many HR processes on a global scale.  Businesses and corporations that never imagined the need for virtual job fairs before are now reaping the benefits of them.  Are you interested in hosting a virtual job fair? Call Premier Virtual at (561) 717-9717 or send us a message by clicking here.

The 5 Key Benefits of Virtual Job Fairs

The 5 Key Benefits of Virtual Job Fairs

Virtual job fairs enable career candidates and employers to connect in real-time via audio, live chat, and video chat while saving money and time in the process.  Virtual job fairs are cost-effective, are the ideal platform to consider in these unprecedented times, and provide your company a competitive advantage. Not only does it benefit employees but helps the potential employees and students get the jobs that they are looking for.

If you’re still having trouble deciding between an in-person or virtual job fair event, consider the following 5 key benefits of virtual job fairs beloww.

  • Analyze your virtual job fair with quantifiable results – by using the metrics that result from your virtual event, you’ll be able to analyze the success of it much easier.  You’ll be able to document the actual number of sign-ups, attendees, and candidates that were hired, and then use this information to generate reports for future reference.  This will also enable your team to leverage this information so they can improve your recruitment marketing and candidate acquisition strategies.
  • It’s easier to promote your event – since virtual job fairs are conducted online, it’s much easier to promote them through job posting boards as well as social media platforms such as Facebook, LinkedIn, and more.
  • Pre-screening talent will save you time – in addition to engaging more individuals, virtual job fairs enable you to hire the right candidates faster.  You can pre-screen prospective employees and if qualified, be scheduled for an interview immediately.  Furthermore, you can integrate your HR team’s calendar directly with a virtual job fair, thereby making it easier to automate interview scheduling.
  • Virtual job fairs are more cost-effective – another significant benefit of a virtual job fair is the cost savings and return on investment you’ll realize.  With traditional, in-person job fair events, you have to rent a venue and consider the costs of beverages, food, and logistics.  It’s no secret that the cost of airline tickets and hotel rooms for candidates and employers can add up quickly.
  • You’ll attract more candidates one of the primary benefits of hosting an online job fair is the ability it provides to reach a larger, more diverse group of prospective career candidates.  Not only will you be able to communicate with a larger talent pool, but you can interview candidates in different cities, states, and countries.  Consequently, it creates more opportunities for attracting top-tier candidates.

No matter the size and type of business you own and operate, you can benefit from holding a virtual job fair.  To learn more, call Premier Virtual today at (561) 717-9717.

Create a Successful Recruitment Marketing Strategy

Create a Successful Recruitment Marketing Strategy

The primary reason so many virtual jobs fair events fail is the lack of student participation. There is low awareness and participation which fails to mobilize the targeted audience. Regardless if it’s an in-person or virtual event, developing a sound recruitment marketing strategy for promoting your job fair is crucial to increasing the number of participants and maximizing your return on investment (ROI) for the event.  If you want your virtual job fair to be a success, here are some helpful tips for creating a successful recruitment marketing strategy include:

  • Simplify the registration process by making it quick and easy to sign up – be sure to make it mobile-friendly so candidates and employers can register when they’re on the go and so it’s convenient for them to do so.
  • Make it as accessible as possible – 70% of online career fairs have poor visibility and are not easily accessible.  If you want your virtual job fair to be successful, don’t let your hosting platform, landing page, or registration system fall short.
  • Post links to the registration page on your website – if you want people to find your virtual event, make the registration process public and easy to find.  Provide information regarding the dates and times as well as deadlines and instructions for registering, preparation tips, and who you want to attract.
  • Engage your target audience through an e-mail marketing campaign – create a contact list of candidates and employers as well as separate messages for each group.  E-mail is also an ideal venue for delivering additional information about your virtual job fair so less searching is involved.
  • Advertise your event on social media platforms – this is another great way to inform people of your upcoming virtual job fair.  Be sure you post it well enough in advance so candidates and employers have sufficient preparation time.
  • Post physical signage as well – just because your event is virtual, it doesn’t mean you shouldn’t hand out flyers and post signs to raise awareness.  Heavy traffic areas such as campus cafeterias and libraries are ideal locations for catching the attention of hopeful career seekers.

Most importantly, work with Premier Virtual to host online hiring events and virtual career fairs.  We put everything at your fingertips to help you host a successful event.  When it comes to the best value for the investment, ease of use, reliability, and support, we are the top-rated virtual event software platform.  Our platform was developed by recruitment specialists for recruiters.  To learn more, call us at (561) 717-9717 today.

What Are the Benefits of Hosting a Virtual Recruiting Event?

If you want to attract top talent to your organization and keep it, you can’t go wrong with a recruiting event. These events are also a great way to brand your organization and announce it to the world.

Most recruiting events were physical. Then came the pandemic, and most events went virtual for the obvious reason that people wanted to avoid exposure to COVID-19 as much as possible. This prompted employers to allow people to work remotely. Well, this concept was soon extended to recruiting events.

There are many reasons why you should host recruiting events. For one thing, you can make your workforce much more diverse through these events. It has been observed that minority students who attend lower-cost universities are much more likely to attend virtual recruiting events. You can attract the top employees to your company during virtual recruiting events provided you do the following:

Teach Attendees About Professional Development

School’s out because of COVID-19. This means that students have much more free time on their hands. They’re using this free time to learn new and valuable skills or to brush up on skills that they already knew. A professional development session will attract lots of students because these students want to learn how to think, behave, and dress like a professional.

If you are stumped as to what you should include in this type of session, take a few minutes to think about the professional skills that your organization wants and needs. Be sure to make these the foundation of your session. You are always free to add on other professional skills as needed or desired.

You have many options when hosting professional development events. They can take place in the form of online training, masterclasses, or webinars. It doesn’t matter what form of event you host; it won’t be successful if you don’t make it interesting and engaging. Also, make sure that your event adds value for your participants. Be sure to subtly explain why the attendees should be working at your organization and only at your organization.

Include Diversity and Inclusion Panels and Presentations

Students, naturally, want to work at organizations that actually promote diversity and inclusion and don’t just provide lip service. You’re going to have to do much more than include a line that says, “We support diversity and inclusion policies on your website. You’re going to have to prove it, and diversity and inclusion panels and/or presentations are a great way to do this.

This will show potential candidates that you’re serious about diversity and inclusion in your organization. You can always take pointers for these types of panels and presentations from various employee resource groups (ERGs) near you. Company leaders and current employees are also great resources to tap into for these ideas.

Freestyle Question And Answer Sessions Are Necessary 

Freestyle in this context means that the students are allowed to ask any and all questions they want. You should have a member of your executive team present to answer these questions.

Many social media and social platforms like Quora and Reddit have found these sessions to be quite useful in terms of internal communications and external marketing. Freestyle question and answer sessions put students’ minds at ease because it tells them what working at your organization is really like.

Freestyle question and answer sessions are the most successful when they focus on a particular topic. You should have a list of frequently asked questions that you can turn to in order to keep the conversation going.

Virtual Information Sessions

You always want to be building employer brand awareness. After all, you never know when you’ll need to hire employees next in the unpredictable world that the pandemic has created. This can be accomplished through a virtual information session.

You can have employees tell students all about working conditions and the corporate culture at your organization. Students love these sessions because they can ‘be themselves’ while learning all about an organization that they want to work for. Your sessions will be the most successful if you have different high-profile employees working in different break-out rooms. You can cover more topics and give the attendees more individualized attention.

Host fireside chats

Do you remember the intimate nature of those conversations by a campfire? Well, fireside chats revolve around the same concept. In these chats, employees talk honestly with students about a specific pre-selected topic.

These informal chat sessions allow you to let the students see your employees as real kind and compassionate humans. The trick is to ensure that these chats center around a specific and relevant topic.

To learn more about the benefits of hosting your own virtual hiring events or career fairs, contact the team at Premier Virtual for a free demo.

Expand your Talent Pool with Virtual Career Fairs

Let’s face it; everyone wants to hire a Rockstar employee eager to learn, show initiative, and is a team player. Unfortunately, many employers feel that they can attract top talent simply because of their brand or reputation, but the tide has turned.

There is a severe labor shortage as I write this post in June of 2021. It’s not just the hi-tech or MBA positions either. We’re talking truckers, welders, restaurant workers, hospitality…you name it, and most likely, there is a challenge to find qualified workers.

There is a myriad of reasons and some that include the COVID crisis. Many of the workers at or near retirement age figured this was the right time to make that decision. There has also been a migration of jobs since people had the time to retool and retrain.

Overall, while much has changed, one thing still holds, it’s different to find top talent, which is why adding virtual career fairs on online job fairs makes so much sense.

To put your job opening in front of the right candidate’s talent, acquisition teams need to do more than outreach. Essentially, if you don’t give job seekers a more efficient way to engage with your company, you’ll only reach the candidate pool with the time to spend on the job search. Offering in-person only job fairs typically attracts the unemployed but does not offer the ‘unhappily employed’ flexibility to make the same effort.

Adding a virtual job fair means that anyone, anywhere, can log in and participate. Jobseekers can quickly scan jobs that match their criteria, chat with a recruiter, and enter into a video interview if there is a good match.

Think of all the time and energy it takes to do all of that in person. It’s often enough reason for a qualified candidate not to attend and send in their resume, which, no matter how qualified, can be quickly passed over or never even reach the hiring manager’s desk.

The same holds for the hiring managers in your company. Recruiters work hard to attract the best candidates for the position, but they often have to make a less than optimal hiring decision because of demands placed on that opening.

Virtual job fairs tend to increase attendance rates by 30% to 50%, and they have a registration to an attendance rate of over 70%. For example, we powered a state-wide career fair in Virginia with 350 employers, and 15,000 job candidates attend! Those are numbers that are impossible to achieve in person.

Another great tactic is to use the virtual platform to host other events that can engage potential candidates, such as a Tech-Talk or Virtual Mastermind that features a keynote speaker or a group of panelists with a Q&A format. During your event, you can have several sponsors host virtual booths to offer more information on their companies and invite a recruiter to be available and answer any potential work-related questions.

These events are part of your recruitment marketing strategy and go beyond the traditional social media posts and email or text messages. Now you can use those platforms to invite candidates to something of value, regardless of whether they are currently in the job market or considering your company for a potential career change.

These types of events create a great opportunity to partner strategically with local career coaches or resume writing services. These partners will gladly participate for free to have a chance to speak in front of potential prospects. In return, you’ll be building value with the community and positioning yourself as a category expert.

Using a virtual career platform in this capacity will also likely get you some attention from the local media. Use it to your advantage by inviting them to y our event. Offer them a free booth to promote any openings they might have. This goodwill will often result in mutual support and a mention of the event on the local news! Job creation is always a newsworthy topic.

It all leads to a broader talent pool, which means your recruiters have better choices. The goal of hiring the best candidate for every position is achievable when you attract the best talent. The best part is that many of these tactics do not require an increase in your budget. For example, the Premier Virtual platform lets you host unlimited events per license, per location. The more you use it, the more you save, and the greater your ROI.

If you have not done so already or are using a virtual platform and are considering alternatives, please contact us for your free, no-obligation demo.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Request Pricing

Request a Demo


Thank you for your interest in Premier Virtual! We will be in touch with you shortly!