Attract, Engage & Hire
To host a successful job far or hiring event, there are three areas you must master. The three areas can be grouped into ‘Attract’, ‘Engage’ and of course ‘Hire’.
Within each of these areas, defining your goals will determine the tactics you should implement to produce the best results possible.
Hosting a successful virtual job fair can be a great way to connect employers with job seekers from all over the world. Here are some tactics to help you host a successful virtual job fair:
Plan ahead: Plan the virtual job fair well in advance and make sure to communicate the event details, including the date, time, and registration process, to both employers and job seekers.
Choose the right platform: Choose a reliable and user-friendly virtual event platform that provides features such as video conferencing, chat rooms, and virtual booths. Make sure to test the platform before the event to ensure that it is working properly.
Promote the event: Promote the virtual job fair through social media, email marketing, and other channels to reach a wider audience. Encourage employers to promote the event as well to attract more job seekers.
Provide detailed information: Provide detailed information to both employers and job seekers about the virtual job fair, including the schedule, types of jobs available, and qualifications required.
Make it interactive: Provide opportunities for job seekers to interact with employers through chat rooms, video conferencing, and virtual booths. Encourage employers to provide information about their company and available jobs.
Follow up: Follow up with both employers and job seekers after the event to get feedback and to provide additional information if needed. Use the feedback to improve future virtual job fairs.
By following these tips, you can host a successful virtual job fair that provides a valuable opportunity for employers and job seekers to connect and find the right match.
Attract More Job Seekers with Well Planned Marketing Strategies and Tactics
Marketing a job fair or hiring event is crucial to attract a large number of job seekers and ensure that employers have access to a wide pool of talent. Here are some effective ways to market a job fair or hiring event:
Social media: Use social media platforms such as LinkedIn, Twitter, and Facebook to promote the job fair or hiring event. Create an event page, share posts and updates, and use targeted advertising to reach a wider audience.
Email marketing: Send email invitations and reminders to potential job seekers, including those who have previously shown interest in similar events or have subscribed to your job alerts.
Job boards: Post the event on popular job boards such as Indeed, Glassdoor, and Monster to reach job seekers who are actively looking for job opportunities.
Flyers and posters: Distribute flyers and posters at local community centers, libraries, and college campuses to reach a wider audience.
Networking: Leverage your professional network and partnerships to spread the word about the job fair or hiring event. Reach out to local organizations, community groups, and industry associations to promote the event.
Press releases: Create a press release and share it with local media outlets such as newspapers, TV stations, and radio stations. This can help generate media coverage and increase awareness about the event.
Referral programs: Encourage employers and job seekers to refer their friends and colleagues to the event by offering incentives such as discounts or prizes.
By using a combination of these marketing strategies, you can reach a wide audience and generate interest in your job fair or hiring event, which can ultimately lead to a successful event with high attendance and engagement.
Engage Registered Job Seekers Using Well-Timed Text Messaging
Text messaging can be an effective tool to increase attendance at job fairs because it allows organizers to directly reach out to potential attendees and provide them with timely and relevant information. Here are some ways in which text messaging can increase attendance at job fairs:
Reminders: Send text message reminders to job seekers who have registered for the event to remind them of the date, time, and location of the job fair. This can help ensure that attendees show up on time and do not forget about the event.
Updates: Send text message updates to attendees about any changes or updates to the event, such as new employers that have signed up to participate, or changes to the schedule. This can help keep attendees informed and engaged, and increase their interest in attending the event.
Job alerts: Send text message job alerts to job seekers who have expressed interest in a particular type of job or industry. This can help attract more job seekers who are interested in the specific job opportunities that will be available at the job fair.
Incentives: Offer special incentives or discounts to job seekers who sign up to attend the job fair via text message. This can help encourage more job seekers to register for the event and increase attendance.
Follow-up: Follow up with attendees after the job fair via text message to thank them for attending and provide them with information on how to follow up with employers or apply for jobs. This can help build relationships with attendees and encourage them to attend future events.
By using text messaging to communicate with potential attendees, job fair organizers can increase attendance, improve engagement, and provide a better overall experience for both job seekers and employers.
Hire the Best Candidates using a Top Rated Virtual Hiring Event Platform
Now that you’ve done all this work to get the right candidates to register and attend, you don’t want to take any chances by hosting your event on an inferior platform, or one that only offers video conferencing.
Platforms like Premier Virtual offer a complete Virtual Hiring Suite that offers all of the features you need to properly vet and hire qualified candidates.
Features to look for include:
Built-in hiring metric tool that automates follow-up process
Interview scheduling
Recorded video resumes
One on One Chats and Video Interviews
Networking Rooms
Detailed live and post-event reports
Custom lobby and booths
Pre and Post event access
Dedicated Success Manager for your account
Flat rate pricing for use of platform
These are just some of the features that a platform like Premier Virtual offers. Be sure to request a demo from the top-rated platforms so you can compare and decide which best fits your needs. One thing is for sure, you don’t want to host your event on Zoom or Teams, or any other platform that only offers video conferencing. You will lose out on so many benefits a dedicated hiring event platform offers, and your may lose an opportunity to connect with your best candidates.
These three areas are vital for a successful hiring event, and when done properly can reduce your time and cost to hire, as well as increase your productivity and reach your hiring goals.
