In-Person, Virtual, or Hybrid Career Fairs, Which is Best?

In-Person, Virtual, or Hybrid Career Fairs – Which Approach is Best?

When planning a career fair, the common goal is to connect employers with qualified job candidates. A secondary goal is for jobseekers to learn more about companies they may have not considered working for previously.

Traditionally, live or in-person career fairs were the best option, but in today’s world, other options should be considered. Let’s take a minute to review them all.

In-Person- All attendees are physically present in one location

Virtual- People attend the event entirely online

Hybrid- Some people attend in-person and others online.  Using Premier Virtual’s new QR code generator, you can record the interactions and easily download all of the reports at the end of an event for efficient follow up.

How do you know which approach is right for your career fair?

There are different factors, such as event size, budget, timeline, the geography of attendees, and a common issue faced during the writing of this blog post – social distancing due to the Covid-19 virus.

Live Events – Still considered the most effective form of communication and is perceived as more credible and positive.

It was not long ago that the idea of meeting people online was denounced. Boomers and even millennials were openly against it and had the opinion that people only chose to go virtual if they lacked interpersonal skills. In a sense, they were somewhat ‘shamed’ for not wanting to connect in person.

In large part due to the Pandemic, and also as part of the natural evolution of digital apps and platforms, virtual events are quickly becoming a perfect alternative to in-person meetings. It is said the pandemic has accelerated the digital transformation by as much as 3 to 5 years.

However, many people still appreciate and seek the opportunity to network in person, with factors such as effective communication, credibility, and overall positive experience as the leading factors.

It’s hard to argue that humans find face-to-face communication as most effective because of the entire experience it produces. Body language, postures, gestures, facial expressions, and eye movements do not translate as well, even on a video call online.

Virtual Events – Faster turnaround time, reduced costs, and broader reach

The most common reasons clients choose virtual (pre-covid) include that time and money are at a premium. Virtual events allow the host to quickly create and launch an event, and depending on the size, on a much smaller budget.

Post-Covid, we see that social distancing and keeping everyone safe is the top reason organizations are choosing virtual. When it comes to virtual career fairs, the virtual options have resulted in higher attendance rates for jobseekers and more hiring companies are participating as well, due to the reduction in time and money required to do so.

Everyone who has hosted or attended a virtual event agrees it is a much more efficient process. No one has to wait in a long line to speak with a recruiter, and no company has to deal with the frustration of a poorly attended booth since they will typically receive reports with access to all of the resumes from registered candidates.

Reporting is another huge advantage to virtual events since each employer has their dashboard and is provided reports with all attendees, who attended their booth, and what resumes match their job openings.

While text/chat options or even a built-in one-on-one video interface do not compare with speaking in person, these tools do make it very easy for the recruiter to meet with candidates and get to see if they are a good fit, right on the spot.

Hybrid Events – Flexibility to reach the greatest number of qualified candidates.

So, while in-person hiring events remain a popular option for recruiters that enjoy face-to-face interaction, the limitation of social distancing, as well as traditional limitations of being available to travel to an in-person job fair make hybrid the best option.

Most often in-person job fairs attract the unemployed jobseeker. A hybrid event allows highly qualified candidates who are employed to also attend. These virtual attendees can quickly log on before work, or during a lunch hour, attend and apply online, whereas attending in-person might have been impossible.

Now Premier Virtual has launched a QR code generator that hosts and employers can use at live events.  These QR codes enable attendees to quickly access the event and employers virtual hiring booths which means that all of the activity can be tracked.  Now employers can simply download the resumes they received at the event for easy follow up, and attendees can keep notes as well.  This is the best of both worlds because you gather all of the data that comes with virtual events in an in-person setting.

The Pros and Cons of Hosting Virtual Events:

Pros:

  • Reduced Costs – The logistics of a physical event can be daunting. Renting a venue, printing badges, selling tickets, food, clean-up, etc., all drive up costs, time, and resources. These are all eliminated with a virtual event.
  • Broader Reach – with zero travel time, anyone from anywhere can attend. In a state like Florida which attracts people from across the U.S., many citizens that want to move have a unique opportunity to attend a virtual job fair and land a job to facilitate the move. In industries in high demand like technology and medicine, you don’t have to limit your job pool to the local population. Also, external factors like poor weather, or emergency events do not affect virtual events, so there is very little chance for interruptions or cancellations.
  • Increased Productivity – hiring managers can meet with multiple job-seekers simultaneously, and do not have to make the job candidates wait in long lines. Being able to view resumes and start video chats makes it easy for recruiters to choose who they believe will be the best fit.
  • Reporting – platforms like Premier Virtual offer detailed reports that make virtual events much more efficient as well. Each employer will know, who visited their booths, and who submitted a resume. Each recruiter can rank the candidates and easily set up follow-up interviews.

The Cons

  • Less personal connection- for recruiters that put a high value on the physical handshake, there is nothing a virtual event can do to replicate that. The personal face-to-face experience is very immersive, so virtual events have to work harder to attract and keep the attendee’s attention.
  • Distractions – If the job seeker is at work, or multi-tasking it will be difficult to remain focused on the event. It is easy to get distracted when attending virtually, which can hurt retention or the job candidate not attending each booth that matched their qualifications.
  • Overwhelming – when an event has 300 or more booths, it can be overwhelming for the job seeker. This can create anxiety for a jobseeker that is trying to visit each booth to see what jobs are available. New options that allow job seekers to get a ‘matching job report’ and a job-seeker journey are being added to make their experience more positive
  • Downtime – although the Premier Virtual platform has not suffered any significant downtime, there is a chance the platform or the attendee’s internet connection is interrupted. This can cause a poor experience and be very frustrating if it occurs during a live interview. Technology doesn’t always cooperate and can be a bigger issue for areas of the country with less service or less broadband access.

Which Event is Right for your next Career Fair?

If you have not hosted a virtual event, here is a chart that helps illustrate the options:

Face-to-Face Virtual Hybrid
Most Effective Communication X
Faster Turnaround X
Cost Savings X X
Increased Collaboration X
Greater Reach X
Flexibility & Convenience X
Relaying Complex Info X
Reduced Travel Cost X X

If you would like to get free advice on which option is best for you, please contact Premier Virtual online or at 561-717-9717 to schedule a no-obligation consultation with one of our advisors.

We have powered over 6,000 virtual hiring events, where 60,000+ employers have connected with over 650,000 registered job seekers. Our best-in-class platform and experienced success managers are here to ensure you host the most successful virtual career fair possible.

We look forward to meeting you, so you can make the most informed decision to reach your company’s staffing goals.

Waste Management’s First Virtual Career Event

Waste Management is getting set to host their first virtual career event and they’ve chosen the Premier Virtual platform to power it! This event is specifically intended to hire CDL Drivers and Diesel Mechanics across the nation. Waste Management (WM) locations from the east coast to as far west as Denver will be participating intending to fill 60 open positions. A second virtual hiring event is planned for later in the year with approximately 200 job-openings to fill in many different areas.

Lindsay Stanley, the Talent Acquisition Advisor for WM is spearheading the event and is extremely excited about the possibilities.
“Virtual hiring events are a new initiative for us, and we are optimistic about the possible outcomes. Here we have an event that can help us find qualified candidates that are in high demand, in a competitive marketplace. This gives us another tool to use and allows us to coordinate it in such a way that all of our locations can participate and benefit at the same time.”

“In many cases, we’ve partnered with local schools and universities to help get the word out, and we’ve seen a lot of positive responses already. Although we have participated in virtual hiring events, we’ve never hosted our own, so this is very exciting for us. We see it as a cost-efficient, and most importantly, user-friendly technology, which is why we chose Premier Virtual.”, said Lindsay.

Lindsay continued to explain that when she was doing her research, she put herself into her driver’s shoes, in the sense that the platform needs to be intuitive and efficient. Lindsay grew up on a farm and recognizes that not everyone is on the phone or super tech-savvy. Her goal was to ensure that their virtual career fair felt just like walking into a big hotel lobby and seeing all the booths, just as you would in an in-person event.

“That’s exactly what we’ve been able to accomplish with the Premier Virtual platform, and we love it! All the booths are set up, we have all the names and logos, our lobby looks just like Superdome! You can choose which location you want to apply at and there will be two staff members in every booth. We’ve directed our hiring team to schedule interviews right then and there and make full use of the integrated video feature for one-on-one conversations.”

I also have to commend our Account Manager, Jordan who has been a phenomenal help and walked us through a few challenges. She made it so easy to upload a logo to all booths, add all links so that everything is unified across the board.”

Our team at Premier Virtual is proud to power the WM virtual career fair and looks forward to another successful event. The two-day virtual career fair will be held this Wednesday, March 17th, and Thursday, March 18th.

If you would like more information on the Premier Virtual platform, please visit:
www.PremierVirtual.com or call 561-717-9717.

Premier Virtual Hiring Event Platform, We Give You More!

Unlike our competition, the Premier Virtual hiring event platform was created by recruiters.  For nearly 9 years, Founder and CEO, Steve Edwards hosted in-person job fairs throughout the state of Florida.  In 2018, he saw the writing on the wall and knew that a shift in the market was coming.  Instead of waiting, Steve set out to create his own virtual event platform and poured everything he knew from in-person events into developing Premier Virtual.

The results are undeniable, with over 1,200 events, 15,000 hiring companies, and 150,000 job-seekers and counting, using the platform to connect.  As we start to look at what will happen post-covid, it’s clear that a company that offers virtual hiring events as part of their recruitment strategy will have a much better chance to succeed than those who don’t. That’s why our platform is essential, and that’s why we give you more!

We give you more than Brazen, XOR, vFairs, or any other virtual platform, and more is coming soon, as we get set to publish our 2.0 update.  You’ll have more flexibility, more quality time with job-seekers, more reliability than any other platform on the market, more efficiency, and more live, local support so that you can have the best possible hiring event.

Schedule a demo to see for yourself why we give you more, and why Premier Virtual is the best option for your virtual hiring events.

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