A recent article from NACE – The National of Colleges and Employers showed the undeniable need for virtual career fairs as it relates to fall internships.
Not only is the demand remarkably high, but so is the preference. According to the NACE poll, 46% of recruiters prefer to attend a career fair virtually. Many other polls have shown that students reported excellent outcomes attending virtual career fairs. 70% of students polled believed that employers would have to participate in virtual career fairs to compete for top graduating talent.
No longer are virtual career fairs considered a trend or a Covid workaround. By all means, these results have shifted the way recruiters attract and hire top talent, and they don’t see any reason to go back to the in-person-only format.
The report shows that nearly 1/3 of all recruiters prefer to attend career fairs only virtually, with no need for the in-person option. That paradigm shift in such a short period of time is a testament to not only how the virtual platform can replicate an in-person event but how much more effective and efficient it is.
|TOP PREFERENCE||MOST LIKELY CASE|
|Exclusively in person||13%||0%|
|Attending both in-person and virtual||46%||44%|
|Not attending any career fairs in fall 2021||4%||2%|
Source: Spring 2021 Quick Poll on Internships and Fall Recruiting, National Association of Colleges and Employers
Virtual career fairs are more efficient, effective, and they are also the preferred choice among students and recruiters. Meaning, every school will have to offer this option to its students in order to meet expectations and remain competitive.
This effective dynamic of virtual recruitment will attract more recruiters, more students and increase the university’s notoriety, which will gain a better opportunity to highlight its positioning. That’s why virtual & hybrid career fairs are so attractive to students and, consequently, an excellent opportunity for universities.
Why Virtual and Hybrid outperform in-person career fairs
Nothing can replicate a physical handshake, but the tools and features of virtual can very closely mirror an in-person event. Besides, most students are digital natives and are more comfortable interacting and communicating online. The comfort with this format might help reduce interview nerves and tension and improve results.
The Premier Virtual platform makes it very easy for students to register online, upload their resumes. As soon as they register, they’ll receive a training video that will show them how easy it is to navigate the event. Once the event goes live, they can easily access the lobby, research the companies and chat with recruiters. A process that in-person can be intimidating and take a lot of time takes a matter of seconds online.
Recruiters who have already attended virtual career fairs have quickly adapted to this format. The benefits include:
- Viewing resumes before the start of the event.
- Manage multiple chats at the same time.
- Real-time reporting
- Number of students are in your booth,
- Number of resumes submitted,
- Number of interviews completed,
- Number of job offers
- Number of hires/offers accepted.
These insights are what truly make virtual career fairs that much more valuable than their in-person counterparts. While you can collect some of this data from in-person events, having everything electronically available in real-time and the ability to import directly into your CRM tool is something that in-person can’t compete with.
Naturally, if you have not planned for virtual career fairs this fall, it’s time to do so. There is no more waiting to see what ”happens after Covid”. You also don’t have the luxury of time as summer is quickly approaching, and your students don’t want to wait until the last minute to understand their options.
While there are some virtual platforms or basic video conferencing tools that schools may have access to, a specialized career fair platform like Premier Virtual will ensure a successful event. Premier Virtual has powered nearly 2,000 events and has connected 20,000 employers to over 200,000 registered users.
Why Premier Virtual?
Our platform offers the most innovative features and remains the easiest to use. A school can sign-up a new account, set up their event, and go live within as little as 24 hours! A built-in set-up wizard walks you through each step so that you don’t miss any detail. If that wasn’t enough, every school is also assigned a dedicated account manager who will train each person to use the platform.
There are many other advantages over some of the more basic options on the market, and the cost is also one of them, as in lower-costs with our flat-rate pricing. Premier Virtual offers flat-rate pricing for unlimited events, which means your costs never go up, and you don’t pay a premium for larger events. Also, many schools monetize their career fairs by charging employers a nominal fee to participate. Fees collected from just one event can easily pay for the cost of a yearly license.
Please speak to one of our representatives and schedule a free demo to see how easy it is to add virtual to your next career fair. Whether you decide to go virtual-only or create a hybrid event by offering virtual and in-person, your students not only expect this option but deserve this chance to compete.