What Are the Benefits of Hosting a Virtual Recruiting Event?

If you want to attract top talent to your organization and keep it, you can’t go wrong with a recruiting event. These events are also a great way to brand your organization and announce it to the world.

Most recruiting events were physical. Then came the pandemic, and most events went virtual for the obvious reason that people wanted to avoid exposure to COVID-19 as much as possible. This prompted employers to allow people to work remotely. Well, this concept was soon extended to recruiting events.

There are many reasons why you should host recruiting events. For one thing, you can make your workforce much more diverse through these events. It has been observed that minority students who attend lower-cost universities are much more likely to attend virtual recruiting events. You can attract the top employees to your company during virtual recruiting events provided you do the following:

Teach Attendees About Professional Development

School’s out because of COVID-19. This means that students have much more free time on their hands. They’re using this free time to learn new and valuable skills or to brush up on skills that they already knew. A professional development session will attract lots of students because these students want to learn how to think, behave, and dress like a professional.

If you are stumped as to what you should include in this type of session, take a few minutes to think about the professional skills that your organization wants and needs. Be sure to make these the foundation of your session. You are always free to add on other professional skills as needed or desired.

You have many options when hosting professional development events. They can take place in the form of online training, masterclasses, or webinars. It doesn’t matter what form of event you host; it won’t be successful if you don’t make it interesting and engaging. Also, make sure that your event adds value for your participants. Be sure to subtly explain why the attendees should be working at your organization and only at your organization.

Include Diversity and Inclusion Panels and Presentations

Students, naturally, want to work at organizations that actually promote diversity and inclusion and don’t just provide lip service. You’re going to have to do much more than include a line that says, “We support diversity and inclusion policies on your website. You’re going to have to prove it, and diversity and inclusion panels and/or presentations are a great way to do this.

This will show potential candidates that you’re serious about diversity and inclusion in your organization. You can always take pointers for these types of panels and presentations from various employee resource groups (ERGs) near you. Company leaders and current employees are also great resources to tap into for these ideas.

Freestyle Question And Answer Sessions Are Necessary 

Freestyle in this context means that the students are allowed to ask any and all questions they want. You should have a member of your executive team present to answer these questions.

Many social media and social platforms like Quora and Reddit have found these sessions to be quite useful in terms of internal communications and external marketing. Freestyle question and answer sessions put students’ minds at ease because it tells them what working at your organization is really like.

Freestyle question and answer sessions are the most successful when they focus on a particular topic. You should have a list of frequently asked questions that you can turn to in order to keep the conversation going.

Virtual Information Sessions

You always want to be building employer brand awareness. After all, you never know when you’ll need to hire employees next in the unpredictable world that the pandemic has created. This can be accomplished through a virtual information session.

You can have employees tell students all about working conditions and the corporate culture at your organization. Students love these sessions because they can ‘be themselves’ while learning all about an organization that they want to work for. Your sessions will be the most successful if you have different high-profile employees working in different break-out rooms. You can cover more topics and give the attendees more individualized attention.

Host fireside chats

Do you remember the intimate nature of those conversations by a campfire? Well, fireside chats revolve around the same concept. In these chats, employees talk honestly with students about a specific pre-selected topic.

These informal chat sessions allow you to let the students see your employees as real kind and compassionate humans. The trick is to ensure that these chats center around a specific and relevant topic.

To learn more about the benefits of hosting your own virtual hiring events or career fairs, contact the team at Premier Virtual for a free demo.

Attract More Qualified Job Candidates with Virtual Interview Days

Many employers continue to struggle to attract and hire qualified candidates.
There are many different issues at play, but one thing is certain; a bad hire can cost a company an average of 240,000! – based on a study by Link Humans that was shared by SHRM.org
The astronomical costs are a result of many different factors. Here is what the SHRM report cited:
Calculating the Cost of a Bad Hire
The cost of recruiting, hiring, and onboarding a new employee can be as much as $240,000, according to Jörgen Sundberg, CEO of Link Humans, an employer branding agency in London. There are extra costs incurred when that person turns out to be a poor fit, not the least of which may involve finding a replacement. Brandon Hall Group, a human capital research, and analyst firm based in Delray Beach, Fla., identified several variables that go into calculating the cost to replace a bad hire. They include:
  • Recruitment advertising fees and staff time.
  • Relocation and training fees for replacement hires.
  • The negative impact on team performance.
  • The disruption to incomplete projects.
  • Lost customers.
  • Outplacement services.
  • Weakened employer brand.
  • Litigation fees.
While this number may surprise you if you own a company or are responsible for hiring, you know that any bad hire is a drain on your budget and often can have consequences on morale for the entire organization.
To compound the problem, a tight labor market often forces recruiters to make hasty hiring decisions. A warm seat is better than an empty seat is the mentality, and you hope to be able to train up the new hire into a good fit.
Another study by CareerBuilder points out that hiring managers can be so desperate to hire, they overlook glaring issues and offer the job anyway. It’s not always the candidate’s fault or the candidate trying to cheat on the application; it is often a poorly trained recruiter not asking all the right questions in a rush.
So, how do hiring managers attract more qualified candidates?

 

Expanding the talent pool leads to more resumes and the likelihood of interviewing more qualified candidates. When you have a larger selection, there’s a much better chance that you will find the best candidate for the position.
The traditional route of posting an opening on job boards and in-person job fairs seems to deliver the same job seekers. Companies finding success have begun to incorporate virtual hiring events and have introduced “Virtual Interview Days”, to the hiring strategy.

These virtual interview days have been a game-changer. They have revealed the pent-up frustration of qualified job candidates that apply for jobs and never hear back from the employer. All of them agree it’s better to get a ‘no’ than a no-answer. This frustration has reduced the number of job-seekers willing to send applications to job openings they believe they’ll never hear back. Instead, they seek the more secure referral or networking route, where they know they’ll be heard and will also hear back.

That’s precisely why Virtual Interview Days are so powerful. Candidates that apply realize they will at least get an opportunity to chat with the recruiter. On the Premier Virtual hiring event platform, If that chat goes well, the recruiter can invite the candidate into a video interview. This pre-screening process gives the recruiter an excellent opportunity to see if the candidate is a good match and if a formal interview needs to be scheduled. Of course, if the fit is right, the recruiter can make a job offer on the spot so that the candidate does not go back into the search and potentially lose the candidate to another job offer.
Dana Morrison, the Teacher Recruitment Manager at the East Baton Rouge Parish School System, has experienced virtual interview days’ most significant success. After just one week, they made five new hires and are very happy with the people they are attracting. The strategy has proven so successful; they are running a virtual interview day every Tuesday in October from 1 pm-3 pm. Candidates can now plan around those days and times, get their profiles ready, and recruiters can meet them virtually.

 

Premier Virtual, a future-focused hiring event platform, recognized this potential and offers this ‘virtual hiring room’ as a stand-alone option for innovative companies that prefer this option to career fairs or hiring events. By incorporating the link of a Virtual Interview Day to your job posting, not only do you receive the resumes of interested candidates, you get to chat with them and see them during the virtual interview day. Plus, the virtual hiring room is open 24/7, so candidates can stop in anytime, learn more about the company, and submit their resumes anytime for the recruiter to follow up.

 

It’s what Premier virtual has said all along, ‘Hiring Happens Here’.

 

If you are interested in learning more about your own 24/7 virtual hiring room or how you can host a virtual interview day, please schedule a free demo at www.PremierVirtual.com.

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