How to Create a Successful Recruitment Marketing Strategy

The primary reason so many virtual jobs fair events fail is the lack of student participation. There is low awareness and participation which fails to mobilize the targeted audience. Regardless if it’s an in-person or virtual event, developing a sound recruitment marketing strategy for promoting your job fair is crucial to increasing the number of participants and maximizing your return on investment (ROI) for the event.  If you want your virtual job fair to be a success, here are some helpful tips for developing a recruitment strategy that works:

  • Simplify the registration process by making it quick and easy to sign up – be sure to make it mobile-friendly so candidates and employers can register when they’re on the go and so it’s convenient for them to do so.
  • Make it as accessible as possible – 70% of online career fairs have poor visibility and are not easily accessible.  If you want your virtual job fair to be successful, don’t let your hosting platform, landing page, or registration system fall short.
  • Post links to the registration page on your website – if you want people to find your virtual event, make the registration process public and easy to find.  Provide information regarding the dates and times as well as deadlines and instructions for registering, preparation tips, and who you want to attract.
  • Engage your target audience through an e-mail marketing campaign – create a contact list of candidates and employers as well as separate messages for each group.  E-mail is also an ideal venue for delivering additional information about your virtual job fair so less searching is involved.
  • Advertise your event on social media platforms – this is another great way to inform people of your upcoming virtual job fair.  Be sure you post it well enough in advance so candidates and employers have sufficient preparation time.
  • Post physical signage as well – just because your event is virtual, it doesn’t mean you shouldn’t hand out flyers and post signs to raise awareness.  Heavy traffic areas such as campus cafeterias and libraries are ideal locations for catching the attention of hopeful career seekers.

Most importantly, work with Premier Virtual to host online hiring events and virtual career fairs.  We put everything at your fingertips to help you host a successful event.  When it comes to the best value for the investment, ease of use, reliability, and support, we are the top-rated virtual event software platform.  Our platform was developed by recruitment specialists for recruiters.  To learn more, call us at (561) 717-9717 today.

How Virtual Career Fairs Have Changed The Staffing Industry

It is sage and common advice for job seekers, new graduates, professionals, and the like to be encouraged to go to a job or career fair. Attending these kinds of events connects employers with a large number of prospective employees, and vice versa. Job seekers can interact with peers, and connect with potential employers, companies get their brand out there and are more recognizable to the workforce, networking happens, many good things come out of these events on both sides. That being said, the job recruitment and seeking landscape has changed significantly in recent years, and companies are taking many of these kinds of career fair events online. 

No one knows more about the way the staffing industry and job recruitment environment have evolved than the team at Premier Virtual. After almost a decade of managing in-person events, co-founder and CEO Steven Edwards jumped into offering virtual events in 2018, as he saw the demand and market change. In early 2020 Premier developed their own innovative software platform for companies to host events, quickly becoming one of the top-used planforms in the nation when the COVID-19 pandemic forced businesses to go virtual. Premier Virtual is the number one virtual career fair platform in the workforce development industry. 

Edwards explains that he started to see the shortcomings in the in-person job fair market, employers were missing out on connecting with qualified candidates due to long lines, and candidates walking away. Candidates were finding themselves frustrated as well. Edwards describes it as a process of walking into a crowded room, then waiting in line to hand over a resume and saying “Hire me?”, and then walking away always dissatisfied and doing it all again. The process was not efficient, so Edwards set out to create a space for both employers and job seekers to have a better experience.

The Benefits Are Clear

  • Cost-effective
  • Far-reaching, not limited by the geography of the size of the venue
  • More efficient, save time to travel and set-up
  • Fantastic lead generators
  • Increase brand recognition
  • Easily accessible for everyone
  • Make instant connections with targeted, highly qualified candidates
  • Reduce Time to Hire from 30 Days to an average of 7 days
  • Increase the quality of your bench
  • Attract candidates from all levels of experience, not just entry-level

Traditional job fairs tend to offer introductory and lower-level jobs, whereas on the online platform companies can hold executive-level career and hiring events, recruiting the top qualified candidates from all over the world. The system that Premier Virtual created goes far above and beyond, offering companies the ability to create a custom career recruitment system, as well as employing a one-of-a-kind flat licensing rate system allowing companies to hold multiple cost-effective events. Premier Virtual supported thousands of companies connecting with and employing individuals, even in the hardest of hit places and times over the last two years. The platform has powered 2,500 events to date, connecting 25,000 employers to 250,000 job seekers, and has earned industry-leading ratings on review sites like Capterra and G2. Edwards prides himself on the dedication of his team, and how they have truly impacted and changed lives across the world. 

Born and raised in small-town Wisconsin, Edwards is a veteran, serving in the 82nd Airborne Division of the United States Army, as well as in the Florida National Guard. Edwards is always working to think outside of the box to see how he can make the industry better, and help people daily in a way that benefits their lives. He, along with business partner Gary Edwards lead a diverse, innovative team, motivated to drive advancements in the industry. “We are a ‘Future-Focused’ company, and we are every day innovating and making improvements. Our goal is to create a stand-alone platform that can provide all the solutions human resource executives need, in one place.” 

Connect with Edwards and the Premier Virtual team on social media and through the company website, https://premiervirtual.com