Tech Tuesday: Top-10 Recruiting Trends in 2022!

While some recruiters have faced hiring freezes and work has slowed significantly, many are busier than ever as the economy rebounds, and unemployment hits a new record low.  We have not seen unemployment records this low since 1969.  While the data might not be 100% accurate, it reports a jobless rate of 4.2% in November 2021.  At the same time, there are 11 million job openings and Americans quitting their jobs at near-record rates, so what gives in 2022?  Here are the top 10 recruitment trends you should consider as you put together your 2022 hiring strategy plan.

  1. It’s a Labor Driven Market – The bottom line is that candidates now hold all of the power. There are more available jobs than candidates, and that crunch becomes even more significant when you drill down further to high-skill jobs.  Candidates are no longer jumping to that first open position or offer, but they are willing to jump much faster if they get a better offer or more flexibility with remote work.
  2. Improve the Quality of the Candidate Pool – Over 52% of recruiters polled said that improving the quality of hires is their most important goal in 2022. Achieving this goal is a slight shift from simply increasing the number of applicants in the talent pipeline to increasing the quality of that talent.  Typically, the better the talent, the better the fit, which leads to higher retention rates.  The goal is a better hire, with a higher likelihood of staying and producing at the new job over the long term.
  3. Balancing Talent Acquisition Technology with Traditional Methods– Amidst changes in the HR space and the disruptions brought about by the COVID-19 Pandemic, technology has given birth to a new breed of recruiters. These technology-empowered headhunters are pro-active, savvy, and highly strategic in hunting down the right talent for the job.

Nowadays, recruiters use social media posts, web-based job boards, and online job portals to tout their company’s culture. However, some traditional recruiting methods continue to be effective today, such as referrals and job fairs. Yes, we’re now in an age where AI, augmented reality, and ATS machine learning rule. But finding the right balance between digital and traditional channels is key to accomplishing recruitment priorities such as improving quality of hire (52%) and time-to-hire (23%)  (HRD America, 2020, 2021).  Virtual hiring event platforms like www.PremierVirtual.com have dramatically improved candidate and recruiter experiences at virtual hiring events, resulting in better results in both of these metrics.

  1. Increased Outreach Through Social Media and Employee Referral Programs – Many companies have recognized that the opportunity to find the right candidate outside of the company is becoming more complex. Hiring for soft skills and training for hard skills means you can grow more people within your organization.  This strategy is being promoted in company social media networks and reinforced in their internal referral programs, making growth within the company take priority.
  2. Compete on Non-Traditional Benefits. There are too many jobs and not enough qualified candidates.  The competition for small business owners with giants like Facebook and Amazon only makes it more difficult.  Amazon alone was hiring a record-shattering 2,800 employees per day at the start of 2020, and that has only continued in 2021.  These large corporations immediately take top candidates, leaving smaller companies to pick from an even smaller pool.  You can’t compete on name and prestige, so you have to compete on flexibility and the ability to engage with employees on a more personal, one on one level.  Being smaller might mean employees have more responsibility and decision-making.  Make it clear from day 1, that performance is valued and there is a clear path to grow.  Foster opportunities for employees to provide ideas and give feedback.  Offer remote work and hire remotely whenever possible.  Today’s job seeker is looking for more than money.  They want to have a purpose at their job and understand their worth.  Smaller companies that focus on this will be able to provide that culture that will attract more candidates.
  3. Remote Recruiting will Continue to Grow – We see virtual hiring events platforms, like award-winning Premier Virtual, continue to be a vital asset in every company. This technology is not just for the large it becomes a way for smaller companies to compete for top-rated talent.  The trend to remote hiring, video interview, and virtual job fairs continues to grow.  61% of recruiters believe it will be the default interview and pre-screening mode moving forward.

While some platforms position themselves as ‘Virtual Hiring Event’ platforms, very few deliver on the key features recruiters are looking for.  Premier Virtual continues to stand out by providing hi-tech that is easy to use.  They continue to win awards at G2 and Capterra for their ease of use.  The platform accomplishes this in many ways, including its setup wizard, one-on-one chat and video interview technology, and easy-to-download post-event reports.  We also see companies using the Premier Virtual platform to host ‘Virtual Career Days’ and ‘Open Houses’ to meet and greet potential new hires without the pressure of scheduling interviews or hiring on the spot. It’s a great way to get your company in front of employed candidates who keep their options open and want to see what you have to offer without committing to an interview upfront.

  1. Attract, Hire and Retain! – Write these 3 pillars down (yes again!) and make a checklist under each one.  There should be a strategy in place so that each pillar of recruiting is sufficiently supported.  As we already mentioned, the workforce has always wanted a quality of life balance. Still, it has never been a better time than now to deliver! Your competitive advantage to attract more candidates can easily be to offer remote work where your competitor does not and offer health benefits that include mental health.  Times are complex, and the Pandemic has raised stress levels to new heights.  These two benefits in combination can be the difference between hiring or not.  Yes, wages and health benefits are always an essential part of hiring, but remote work and mental health continue to be the top reasons candidates state their decision to accept an offer or not.  The 48 hours after a hire is made are probably the most crucial.  Don’t let your new hire sit for hours in an empty cubicle.  Have a full-blown onboarding plan, throw a new hire party, give them the royal treatment and let everyone know about it after all isn’t this what you worked so hard for and invested so much in?
  2. AI is your Friend! There is no stopping tech, and the more you can embrace it and leverage it, the better you will be.  Ultimately nothing replaces a hiring manager’s understanding of the job at hand and their ability to spot talent beyond the resume but getting that right candidate in front of you is increasingly becoming the role of your tech tools.

AI is best for job candidate matching, candidate screening, and recommendation for job descriptions.  Now Smart ATS is increasingly being used to get suitable candidates in front of the recruiters.  The caveat is that these systems can also kick out plenty of qualified candidates, which is why hosting virtual job fairs is so essential.  Adding virtual to the AI means your company will continue to offer access to candidates that might not have reached your desk if you only used an ATS system.

  1. The Rise of Recruitment Marketing. With top graduates quickly getting gobbled up by the largest corporations, keeping your brand’ top of mind’ with passive job seekers is critical.  These employed job seekers casually look around, waiting for the right opportunity to come their way.  Using platforms like Premier Virtual to host and ‘Open House’ or ‘Career Day’ is a great way to offer this audience an opportunity to get to know you on a casual basis.  Customize your lobby with a booth for your Sales Department, Marketing Department, IT Department, etc., and give visitors an opportunity to get to know the culture and who they might be working with.  Provide them an opportunity to sign up for a ‘Company Culture’ newsletter that keeps you in touch with them, highlighting all of the great things your company offers and is accomplishing throughout the year.  You can build your relationship with this potential candidate until they decide it’s time to take the next step, and you’ll be their first option.  Make sure to share these experiences on social media, newsletters, and your website.  Share your culture as much as you can, and you will build genuine interest in your workplace.
  2. Retention, Retention, Retention. In the past, if an employee left, there might be another 100 ready to apply, but that is no longer the case.  While you should always do everything in your power to retain and cultivate the talent you have, you can no longer get away by ‘winging’ it.  If you don’t have fundamental procedures to engage and empower your people, it will likely result in higher turnover, and those losses take much longer to fill.  Your best bet is a phenomenal employee retention program, invest in your people, and the benefits will include lower turnover, higher referrals, and increased productivity – but you already knew that!!!

If you have other trends to share or are interested in integrating a virtual hiring event platform into your recruiting strategy, please contact us for a free demo.

Why Hiring The Right Employees Is Crucial, With Virtual Hiring Platform Premier Virtual

Today’s job market is an ever-changing, evolving, and rather difficult to navigate place for both employers and job seekers. Employers struggle to find reliable, qualified candidates, and for employees, finding an employer that is going to support them the right way is also a challenge. Creating that perfect match of a perfect employer and ideal employee is a challenge that has been at the forefront of the motivation that drives the team behind Virtual Premier. CEO Steven Edwards has worked in the job and career fair and event industry for over a decade, connecting companies with candidates, both in person and in the virtual space. 

Edwards successfully embarked on the path of entrepreneurship and business ownership himself over a decade ago and knows firsthand how vital having the right team is. Employees can make or break a business, as they are representatives of both the brand and the owner. These are trusted individuals who are there not only to better their own lives, but to help your company run efficiently, and thrive. Recruiting, hiring, and retaining the right employees, keeping them motivated to continue to work for your brand and organization, and moving the business forward starts with how accessible the job is, and how many qualified candidates one can reach. This means not simply throwing an ad up on online job boards. Career fairs have long been the best place to find a large pool of candidates and going online with that concept has only broadened the range of people an employer can connect with.  

A good hire can increase productivity, build a positive company culture, inspire innovation, and connect with the team that already exists. It is more than a process of simply looking over a resume or checking an online profile. Social skills, personality, and long-term goals and aspirations all play a part in who an employee is and how well they will serve your company. Happy employees drive revenue and can reduce operating costs, and are the lifeblood of driving your brand, reputation, and customer loyalty. On the opposite foot, the wrong candidate, or simply settling for the first person who seems like a fit can lead to a catastrophe down the line.  

There are some things that employers can do when looking for a new hire that can streamline the process and yield a higher number of well-rounded potential candidates. The first part of that is crafting a candidate-centered job description. This is not a one-sided process, and any prospective employee wants to know that they are a good fit as well and are getting involved with an organization that is aligned with their values, goals, and long-term career trajectory.  

Relying on free, local, and mass job sites is not going to yield the best candidates, so investigate hosting your own career fair or job event. With platforms like Premier Virtual, employers can create a customized event, with assessments, tasks, and pre-event vetting processes, ensuring that they find and meet with candidates that have true potential and fit what the company needs. Every candidate will have unique strengths they can contribute and get to know them properly during the hiring process fosters a better connection, and a happier workplace in the long term.  

Premier Virtual is the number one workforce development site in every state, dedicated to building the strongest connections between employers and top job candidates. As a veteran Edwards has long been dedicated to helping others and continues to do so through his company, “Our platform is opening up opportunities for people, those that might not have been able to apply for these jobs, people from all over the world, connecting companies with top-level talent. This is bettering people’s lives, every day.”

Connect on the company website, https://premiervirtual.com to learn more about how Premier Virtual leads the way in employee recruitment and hiring for companies large and small worldwide.

 

How Virtual Career Fairs Have Changed The Staffing Industry

It is sage and common advice for job seekers, new graduates, professionals, and the like to be encouraged to go to a job or career fair. Attending these kinds of events connects employers with a large number of prospective employees, and vice versa. Job seekers can interact with peers, and connect with potential employers, companies get their brand out there and are more recognizable to the workforce, networking happens, many good things come out of these events on both sides. That being said, the job recruitment and seeking landscape has changed significantly in recent years, and companies are taking many of these kinds of career fair events online. 

No one knows more about the way the staffing industry and job recruitment environment have evolved than the team at Premier Virtual. After almost a decade of managing in-person events, co-founder and CEO Steven Edwards jumped into offering virtual events in 2018, as he saw the demand and market change. In early 2020 Premier developed their own innovative software platform for companies to host events, quickly becoming one of the top-used planforms in the nation when the COVID-19 pandemic forced businesses to go virtual. Premier Virtual is the number one virtual career fair platform in the workforce development industry. 

Edwards explains that he started to see the shortcomings in the in-person job fair market, employers were missing out on connecting with qualified candidates due to long lines, and candidates walking away. Candidates were finding themselves frustrated as well. Edwards describes it as a process of walking into a crowded room, then waiting in line to hand over a resume and saying “Hire me?”, and then walking away always dissatisfied and doing it all again. The process was not efficient, so Edwards set out to create a space for both employers and job seekers to have a better experience.

The Benefits Are Clear

  • Cost-effective
  • Far-reaching, not limited by the geography of the size of the venue
  • More efficient, save time to travel and set-up
  • Fantastic lead generators
  • Increase brand recognition
  • Easily accessible for everyone
  • Make instant connections with targeted, highly qualified candidates
  • Reduce Time to Hire from 30 Days to an average of 7 days
  • Increase the quality of your bench
  • Attract candidates from all levels of experience, not just entry-level

Traditional job fairs tend to offer introductory and lower-level jobs, whereas on the online platform companies can hold executive-level career and hiring events, recruiting the top qualified candidates from all over the world. The system that Premier Virtual created goes far above and beyond, offering companies the ability to create a custom career recruitment system, as well as employing a one-of-a-kind flat licensing rate system allowing companies to hold multiple cost-effective events. Premier Virtual supported thousands of companies connecting with and employing individuals, even in the hardest of hit places and times over the last two years. The platform has powered 2,500 events to date, connecting 25,000 employers to 250,000 job seekers, and has earned industry-leading ratings on review sites like Capterra and G2. Edwards prides himself on the dedication of his team, and how they have truly impacted and changed lives across the world. 

Born and raised in small-town Wisconsin, Edwards is a veteran, serving in the 82nd Airborne Division of the United States Army, as well as in the Florida National Guard. Edwards is always working to think outside of the box to see how he can make the industry better, and help people daily in a way that benefits their lives. He, along with business partner Gary Edwards lead a diverse, innovative team, motivated to drive advancements in the industry. “We are a ‘Future-Focused’ company, and we are every day innovating and making improvements. Our goal is to create a stand-alone platform that can provide all the solutions human resource executives need, in one place.” 

Connect with Edwards and the Premier Virtual team on social media and through the company website, https://premiervirtual.com

 

In-Person or Virtual Hiring Events? Get the Best of Both with Hybrid Events!

Here we are, basically a year into the Covid-19 pandemic and we are starting to see a light at the end of the tunnel. Several vaccines have been rolled out, and the monumental effort of getting America vaccinated is underway.

As I write this in Spring of 2021, we have begun to see slight declines in the infection rate, and hospitalizations are coming down. Best of all the death rate is also coming down, although we recently surpassed the morbid milestone of 500,000 deaths in America.  However, there are reports of 20 states experiencing increases and the talks of a possible fourth spike in cases.

One thing is certain, Covid-19 was a virtual technology accelerant. From one day to the next the American workforce was forced to work from home, and turning to virtual is what made it possible. Without a pandemic like COVID-19, corporate America would likely have continued to do business the same old way, and just inch along the technology curve.

Now, we have giant corporations such as Google and Twitter telling their workforce, they never have to return to the office. I’ve seen many of my colleagues do the same, and now the ‘new normal is that when it comes to office work, most of us are just as capable to be as productive or even more so, working from home or remotely.

The same has happened in the career fair space. What was once an in-person-only event, has migrated to virtual events and the results have been more than impressive.

A recent statewide virtual job fair in Virginia had 350 employers who were able to fill critical open positions from over 15,000 registered job-seekers! Not only is this an amazing accomplishment, but it’s something that could have never happened in person. Think about it, in a state like Virginia would it be possible to choose one central location, and have 350 companies set up booths to meet and greet over 15,000 job seekers. Not to mention the weather was cold with terrible travel conditions!

So now what? If we return to a new-normal post-COVID-19, are we going back to an in-person career fair and abandoning the virtual career fair model?
The answer is yes and no! We believe a hybrid model that offers both is the best strategy moving forward. Just ask anyone that has hosted or participated in a virtual career fair, as an employer or a candidate. They will tell you that the virtual event was amazing, easy to navigate, and most of all, extremely efficient and effective. Here is some of the feedback we are hearing from job-seekers:

• “This was a great experience! I was able to search for openings, have my resume viewed, and communicate just with the employers I was interested in, all without leaving my desk. The idea of a virtual career fair takes the pressure off of the job seeker and employer.”

• “The career fair was super easy to navigate. I quickly saw a few employers and job opportunities that I liked and was able to apply for. The recruiter was right in the room with me and after chatting a bit, we did a quick video interview, before I knew it, I had an offer to intern.”

• “Our generation has been chatting, texting, anything of that nature for our entire lives. Being part of a virtual job fair is a natural extension of the way we are used to communicating and doing things. I liked it, and I had a few recruiters contact me right away, and one made me a job offer!”

We know that hiring managers, workforce development boards, chambers of commerce, the military, tech organizations, and large corporations all over America have also had success well beyond their expectations, and they all agree that remote hiring will remain a vital part of their recruitment strategy going forward.
So, the numbers prove remote allows for unlimited participants on both the company side and job-seeker side, resulting in more quality hires. We also know that many people still want to offer the physical ‘meet-and-greet’ if and when it becomes viable.

With a virtual hiring platform like Premier Virtual, you don’t have to choose between the two. We make it easy to add a virtual option to your in-person event so that you can offer both options, and your organization can benefit from offering a hybrid event.

We are certain that the organizations that do, will have a competitive advantage over those who don’t. These organizations will be the beneficiaries of attracting top talent, by offering a hybrid option that will not limit their events to the local population, or to those who can physically attend the day of the in-person event.
To learn how you can create hybrid events, please visit www.PremierVirtual.com

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Planning for Successful Virtual Events in 2021

There’s no doubt that Covid-19 accelerated the growth of virtual events by as much as 3 years. This is a rare phenomenon that happens when something outside of our control has such a drastic impact on events, the choice is to change (and change quickly) or go obsolete.

While we were growing steadily in 2020, after the lockdown in March our business increased 10-fold!  Many schools, organizations, and corporations were forced to look for a virtual option for hiring events in order to meet their staffing demands and remain competitive in the marketplace.

A funny thing happened through all the chaos and uncertainty, something not many people would have predicted…we started to like it.  First of all, even the most die-hard fans of in-person events and networking found virtual events to be quite enjoyable.  The learning curve was not the ordeal many thought it would be, and the engagement and outcomes were for the most part, favorable.

As the year went on, virtual events went from being a necessary evil to a welcoming option and effective tool to get business and hiring done.  In fact, it started to prove that in many ways it was better than in-person events.

Advantage number one is obviously productivity.  No one has to leave their desk or home office, which means no travel time or travel-related expenses.  These benefits also make virtual extremely efficient, as platforms offer many features that allow recruiters and job-seekers alike to find the exact information they’re looking for and act on it.  All of this while keeping everyone safe from Covid-19.

Beyond the benefits of productivity and efficiency, virtual events have the ability to scale to any size and do not have the limitations that physical in-person events have.  Participants can attend from anywhere in the world, and no one gets turned away due to over-crowded lobbies or sold out events.

As we near the end of the year, many companies have embraced virtual events and remote working to the point where it will remain the primary option going into 2021.  In fact, many are planning accordingly to support and improve their virtual strategy, exploring how to create ‘hybrid’ events that offer both in-person and virtual in order to get the most out of each event.

Below are 6 steps from Yesler, which serve as a handy checklist as you plan for 2021.

1. Strategy: Analyze your market, current plans, and KPIs from past events. After that’s complete, look at the most beneficial activities and begin to think of how you might replicate them virtually.  This could take time with your team to brainstorm or do some research to see how others are doing this.  Keep your focus on the kinds of activities that have provided the most benefit and that align with your overall goals and integrated marketing approach. Resist activities that would be just for fun or that you can’t measure.

2. Infrastructure: Assess your ‘martech’ infrastructure and digital event management tools.  The right martech infrastructure will help you run a successful virtual event from beginning to end and beyond to nurture, so you can get long-term value from your content.  This means assessing not only your marketing automation and online meeting and classroom software, but the tools you will use to analyze the event when it’s over.  And of course, it also means making sure you have the right-skilled staff to run it.

3. Operations: Consult with your marketing operations and automation teams early so they’re prepared to execute each event, deliver promotions seamlessly, and capture engagement data.

4. Promotion: Develop a targeted promotional plan for every virtual event, just as you would for any other event.

5. Digital experience: Create thoughtfully designed content and digital experiences to fully engage audiences. You can also use these assets to nurture prospects as part of an ongoing campaign.

6. Analytics: Make sure you have the right tools to manage the data you’ve captured and track leads after the event.  As mentioned above, analytics tools need to be in place beforehand and set to measure your KPIs. They are a critical part of your overall strategy and pre-event setup.  Use this data to measure your success and inform your strategy for future events.

Virtual events are not a fad or something that will go away when ‘things get back to normal’.  Virtual is the modern way of hosting events, increasing productivity, and efficiency that will give your company a competitive advantage when executed properly.  The companies that are future-focused and embrace this innovation will be far ahead of the curve in 2021 and best positioned to succeed in what has become the new normal.

Marketing Department – Premier Virtual, December 2020