Engagement and Marketing Tools for Virtual Hiring Events Webinar

About this webinar

The Engagement & Marketing Tools for Virtual Hiring Events webinar will be hosted by Premier Virtual CEO, Steve Edwards.

He will be joined by a group of panelists to discuss how to attract and engage the most qualified candidates for your virtual and hybrid hiring events.

Joining us will be Todd Goldstein and Abby Strauss of TopResume, a Talent Inc. company, the world’s premier resume-writing service, analyzing millions of resumes and LinkedIn profiles each year. TopResume has partnered with Premier Virtual the leading virtual event software platform to provide its clients and their event attendees with access to a complimentary resume review.

Learn more about this engagement tool and how event attendees will also have the opportunity to upgrade this complimentary resume review service and work directly with a professional writer and industry expert to redefine their personal brand and stand out from the crowd during the job-search process.

We will be updated our list of recruitment marketing firms that will provide you with actionable items to attract the right candidates for your open positions. These tactics continue to evolve, and if you’re not implementing the most effective ones you could be wasting a lot of time and money.

We hope to see you here on Tuesday, May 24th starting at 2pm.

Click here to register

What Are the Benefits of Hosting a Virtual Recruiting Event?

If you want to attract top talent to your organization and keep it, you can’t go wrong with a recruiting event. These events are also a great way to brand your organization and announce it to the world.

Most recruiting events were physical. Then came the pandemic, and most events went virtual for the obvious reason that people wanted to avoid exposure to COVID-19 as much as possible. This prompted employers to allow people to work remotely. Well, this concept was soon extended to recruiting events.

There are many reasons why you should host recruiting events. For one thing, you can make your workforce much more diverse through these events. It has been observed that minority students who attend lower-cost universities are much more likely to attend virtual recruiting events. You can attract the top employees to your company during virtual recruiting events provided you do the following:

Teach Attendees About Professional Development

School’s out because of COVID-19. This means that students have much more free time on their hands. They’re using this free time to learn new and valuable skills or to brush up on skills that they already knew. A professional development session will attract lots of students because these students want to learn how to think, behave, and dress like a professional.

If you are stumped as to what you should include in this type of session, take a few minutes to think about the professional skills that your organization wants and needs. Be sure to make these the foundation of your session. You are always free to add on other professional skills as needed or desired.

You have many options when hosting professional development events. They can take place in the form of online training, masterclasses, or webinars. It doesn’t matter what form of event you host; it won’t be successful if you don’t make it interesting and engaging. Also, make sure that your event adds value for your participants. Be sure to subtly explain why the attendees should be working at your organization and only at your organization.

Include Diversity and Inclusion Panels and Presentations

Students, naturally, want to work at organizations that actually promote diversity and inclusion and don’t just provide lip service. You’re going to have to do much more than include a line that says, “We support diversity and inclusion policies on your website. You’re going to have to prove it, and diversity and inclusion panels and/or presentations are a great way to do this.

This will show potential candidates that you’re serious about diversity and inclusion in your organization. You can always take pointers for these types of panels and presentations from various employee resource groups (ERGs) near you. Company leaders and current employees are also great resources to tap into for these ideas.

Freestyle Question And Answer Sessions Are Necessary 

Freestyle in this context means that the students are allowed to ask any and all questions they want. You should have a member of your executive team present to answer these questions.

Many social media and social platforms like Quora and Reddit have found these sessions to be quite useful in terms of internal communications and external marketing. Freestyle question and answer sessions put students’ minds at ease because it tells them what working at your organization is really like.

Freestyle question and answer sessions are the most successful when they focus on a particular topic. You should have a list of frequently asked questions that you can turn to in order to keep the conversation going.

Virtual Information Sessions

You always want to be building employer brand awareness. After all, you never know when you’ll need to hire employees next in the unpredictable world that the pandemic has created. This can be accomplished through a virtual information session.

You can have employees tell students all about working conditions and the corporate culture at your organization. Students love these sessions because they can ‘be themselves’ while learning all about an organization that they want to work for. Your sessions will be the most successful if you have different high-profile employees working in different break-out rooms. You can cover more topics and give the attendees more individualized attention.

Host fireside chats

Do you remember the intimate nature of those conversations by a campfire? Well, fireside chats revolve around the same concept. In these chats, employees talk honestly with students about a specific pre-selected topic.

These informal chat sessions allow you to let the students see your employees as real kind and compassionate humans. The trick is to ensure that these chats center around a specific and relevant topic.

To learn more about the benefits of hosting your own virtual hiring events or career fairs, contact the team at Premier Virtual for a free demo.

Tips For Event Hosts On Engaging Your Virtual Audience

There’s no getting around the fact that you need to create an engaging environment, especially if you’re hosting a virtual hiring event or job fair. Job candidates will be more engaged with the right content to access, and your employers will have a more successful event. There are certain things you can do to create this type of environment.

Have Interactive Events

You need to interact with your guests if you want your event to be successful. It doesn’t matter which type of event it is. You can do this by:

  • Have live polls and feedback – you can allow attendees to give live feedback regarding the overall nature and success of your virtual events. Do this in the form of live polls and feedback sessions.
  • Attend the live Q&A sessions that your presenters host – the questions and answers to them will give you valuable feedback as to what you can be doing better in the future. The Q& A session should revolve around a pre-defined topic. Be sure to inform attendees ahead of time for better results.
  • Host interactive discussion panels – make your events more engaging by allowing attendees to interact with each other in virtual discussion panels. Make sure that they’re separate from the panels that your presenters hold. It may not be a bad idea to ask the attendees the topics they want to discuss and make them the focus of your discussion panels.

Be Sure To Recreate The Hallway Track

Hallways in real events make for some interesting conversations. Make sure that your virtual events have these as well. You’ll be sure to create an interesting virtual event that everyone will want to participate in if you do this. Hosts need to make sure to offer informal networking opportunities as well.

Informal networking: Make sure that employees have the chance to connect with each other informally during your events. It can lead to great opportunities and conversations. You can do this by scheduling various breaks throughout your event.

Live chat and social forums: Continual communication will ‘break the ice and make strangers feel like comrades. Make sure to build these opportunities into your events.

Share Engaging Content

You need to deliver high-quality and engaging content if you want your events to be of any use. Doing the following makes this possible:

  • Pre-event content offers – engage your audience and encourage them to listen to your information even before you host the event. This will guarantee that you will have a greater turnout and interaction during your actual event. You can do this through interactive and engaging marketing emails and social media posts.
  • Use downloadable resources – make sure that you have downloadable content. Seeing something in writing will make what you’re discussing even more powerful and impactful.
  • Have an always-on environment – have a perpetual event. You’ll find that it will engage more interaction and lead to greater attendee turnout in the future.

To learn more about Premier Virtual and the solutions we offer such as virtual career fairs, visit https://premiervirtual.com/ or call 561-717-9717.

How to Make the Right Impression on Recruiters At Virtual Career Fairs?

Do you want that dream job? You’re taking a step in the right direction if you’ve decided to look for that job at a career fair. That said, attending a career fair is only the first step, and a baby step at that, in your quest to find the perfect job for you! You’re in luck if you’ve been a stellar student. Employers look for people like you when they go to career fairs. Now, you’re practically guaranteed to find your dream job if you do these 10 things.

Make sure that your profile is up-to-date – You’re wasting your time if you have an older professional profile when you attend a career fair.

  • Make sure that the basic information is accurate and updated. These include your graduation date, school year, major, GPA, and work authorization. 
  • Be sure to pick only those job types, locations, and roles that you like and that suit you.
  • This gives recruiters a heads-up regarding the jobs and internships that will be the best for you.
  • Make sure that your courses, skills, and previous work experience are in your handshake profile.

Be aware of the types of employers who are attending – the virtual fairs details page will indicate this to you. Be sure to familiarize yourself with each employer by going to their handshake page. Remember that other student reviews are valuable sources of information regarding the true working conditions and nature of employers. Signing up for early sessions with these employers will guarantee you an interview spot.

Know all about the attending employers – go to the companies’ websites to learn as much as you possibly can about the employers. Don’t end your research there though. Research online to find out what other neutral sources have to say about the employers. Believe it or not, this is invaluable information that you can use to think of questions you want to ask and the subjects that you want to discuss in the interview sessions.

Have a few points for discussion ready – employers also want to know more about the students who they meet at career fairs. Prepare a brief ‘elevator pitch’ about yourself. This will include your background, education, career goals, be sure to spend plenty of time practicing before you start to talk to employers.

On the big day 

  • Dress for the position that you want – dress up. Wear business formal clothes. Remember that you only get one chance to impress the employers and that begins with what you wear. You may not be meeting them in person, but your appearances do make a powerful first impression regarding the type of employee that you’ll make once hired. You’ll even feel better about yourself and have more self-confidence if you dress up.
  • Make sure to attend your virtual career fair in a place that’s quiet and has a neutral background – Employers dislike distractions. Make sure to maximize your chances of being hired by minimizing distractions as much as possible.

Tips during your virtual session

  • Show up on time – time is money in the business world. Recruiters are very busy. They’ll appreciate it if you show up to your virtual session on time. It will show them that you respect them, their time, the employers that they work for.
  • Maintain eye contact and be an active listener – be sure to smile and nod at least occasionally. Maintaining eye contact is necessary. It shows the recruiter that you care about him or her and what he or she has to say. It also shows the recruiter that you respect him or her. Recruiters look for these characteristics in employees when they are hiring. Since distractions can take your attention away, be sure to keep them to a minimum when you are attending the virtual session.
  • Ask questions – have a list of prepared questions that you can ask the recruiter. Have several questions on the list. This will help guard against the employer answering any questions that may be on your list. Keep a pen and pieces of paper by you. It will help you jot down any new questions that may emerge during the session.

The next day

  • Apply to as many open jobs and internships as possible – doing so will help keep the momentum that you created between yourself and the employers (during the virtual career fair) going. Check profiles regularly for updates on jobs and internships.

To learn more about Premier Virtual and the solutions we offer such as virtual career fairs, visit https://premiervirtual.com/ or call 561-717-9717.

In-Person Career Fairs Vs Virtual Career Fairs – With Premier Virtual

Over the last year and a half, the virtual job fair has seen amazing growth as people worldwide embrace the concept of increased online communication. Premier Virtual is the number one virtual career fair platform in the workforce development industry and has powered thousands of in-person career fair events over the past 18 months. They give some insight into the two different types of career or job fairs. 

An in-person event is typically an event where all the attendees are physically in the same location. A virtual career fair takes place entirely online; everyone attends from where they are. Both have their advantages and some drawbacks. 

In-person, face-to-face, human connection is still the most effective way to communicate with others and has long been considered the norm. The tone of voice, eye movements, body movements, nonverbal ways of sending messages all are part of communication and are often lost over a video and internet connection. In-person communication has long been considered more honest; it enhances credibility and trust, builds solid relationships, and is motivating to foster collaboration with others. 

In-person job fairs have their drawbacks, Steven Edwards CEO of Premier Virtual points out that often there are misconceptions at in-person events, a long line at a booth can make people think it is a great place to work, and they can spend much of the time waiting to talk to someone, only to find out there are no jobs or not jobs they qualify for or would be interested in. Additionally, in-person events are expensive to host and can be hard to pull off efficiently, even before COVID-19. 

Virtual job fairs were around pre-pandemic; however, they gained traction starting in mid-2020. As people stayed home and companies still needed employees, the virtual job fair became the go-to format to connect with prospective hires and require far less time and money on the part of the host. Virtual career fairs are far more versatile, easier to plan, and operate on a more efficient level than in-person events, not to mention they save a ton of cash for companies. 

Virtual career fairs allow more qualified candidates from a wider candidate pool to connect with potential employers and allow for more accessible data collection and reports for companies. Virtual events are not impacted by weather, traffic, or building issues, giving candidates far more flexibility on when and how they can attend. The virtual platform allows for the screening of candidates and recruiting highly qualified candidates for specific positions. 

Virtual job fairs can be overwhelming, with so many booths to choose from, and they lack that in-person connection and pose the risk of attendees being distracted. Despite these concerns, virtual job fairs are only growing in popularity and might be the new standard procedure of many companies. A hybrid career fair melds the best of both worlds and is possibly the best way around reaching the maximum number of qualified candidates.

The innovative and proprietary platform developed by Premier Virtual has powered 2,500 virtual job fairs to date, connecting 25,000 employers to over 250,000 job seekers. Helping companies and job seekers across the country, they act as a parachute to help stop the freefall of the business world and keep qualified candidates working, even in the toughest of times. 

A veteran-owned company, Premier Virtual is dedicated to changing people’s lives through its groundbreaking virtual career fair platform. Learn more on their website

 

5 Steps To Kickstart Your Virtual Career Fairs!

1)         Choose The Platform – First and foremost, you have to choose a platform to host your virtual career fair.  Deciding which platform to use can often be the most challenging part of the process since there are many options and varying levels of features and sophistication.  To determine which option is best for you, make sure to consider the following criteria:

  1. What is the size and scope of your event?  Suppose you are a single employer looking to fill a dozen or fewer open positions in one geographic location. In that case, you may be perfectly fine with just a video conferencing program like Zoom or Teams.  If, however, you are a host of an event with multiple employers and each has a significant amount of job openings or a large corporation with many openings and locations, video-conferencing alone will not be enough.  You will need a dedicated virtual career fair platform with expanded features such as uploading resumes, one-on-one chat, a customizable lobby and booths, and access to reports with all of the critical data collected during such an event.
  2. What is your budget? If you require a virtual career fair platform, the next consideration is your budget.  Many platforms charge an upfront fee and then charge additional fees based on the number of participants and or the number of resumes downloaded, booths, etc.  These costs can become prohibitive if your event draws a large attendance.  Make sure to go with a platform that offers a flat-rate price that never increases, which is something that Premier Virtual always guarantees!
  3. Is ‘ease of use’, something that concerns you? Is ‘ease of use’ something that concerns you? If so, we highly suggest that you demo each platform you are considering and put yourself fin the shoes of your employers and your attendees.  Once again, Premier Virtual prides itself on its ease of use and its top-rated customer service.  Ask if the platform you are considering provides a dedicated account manager and live training so that everyone that participates fully understands how to use the platform and ensures a successful event.  You can click here for a checklist of features you should be looking for in a virtual career fair platform demo.

2)         Lead Time – Once you’ve selected your platform, give yourself enough time to have everyone adequately trained and to promote the event. Preparing everyone, the hosts, administrators, employers, and attendees is the best way to set yourself up for a successful event.  Waiting until the last minute to register and navigate through the platform often results in a poor user experience or a lower return.  Equally important for a successful event is to have a strong turnout.  Successful events require all of the typical marketing efforts through social media, as well as paid ads.  I highly recommend that you offer each employer a flyer to post and promote the event. It’s also crucial to send out an official press release at least seven days before the event. We suggest the marketing manager personally invite the local press to attend as an employer if they have relevant openings.  I recommend you not charge the local media for their booths in exchange for some ‘goodwill’ that can help your efforts to have your event mentioned in the news.

Another best practice is opening your event with a training webinar for attendees. Announce the webinar in your marketing materials and all of your registration pages. In addition to the training videos, let attendees know there will be a live ‘walk-through’ of the platform on the day of the event.   Premier Virtual offers this service if requested by our host/client and something we highly recommend.

3)         Added Value – Add value to your event by including resume writing webinars or a tech talk with a keynote speaker.  These additional features add value to the attendees and create other points of interest to promote and help draw even more participants to your event.  Along those lines, if your event has a well-known speaker or is offering a free resume writing class or an employment coach session, the press will also have more incentive to feature your event in an article or live on the news.

4)         Event Team – Designate a point person for each facet of the event.  Creating a point team may seem obvious, but some large organizations with many different layers can struggle with it, or smaller organizations expect one person to do everything.  A successful event requires the following point persons:

  1. Administrator –This person has full access to the platform and is typically the point person between Premier Virtual and the organization.  The admin will assign all other users their roles and access to features and information in the platform.
  2. Event Manager – This person is responsible for learning the platform to the best of their ability and be an internal point of contact to help others register and answer basic questions.  Other duties include organizing training webinars and working directly with the Premier Virtual account manager to address any issues before the day of the event.  We also highly encourage the event manager to review employers’ booths to make sure they are doing everything possible to prepare. The booths should be customized; all social media links should be active and provide videos wherever possible.  After the event, the administrator or the admin should access reports and provide the information and follow-up support to whoever needs it.
  3. Publicity/Promotion/Marketing – This person will lead the marketing activity to ensure that the event is being marketing properly and the point person for any press/media or others looking for more information.

5)         Thorough Follow-up – A successful event does not mean that you hire everyone on the spot.  It does mean that you have received enough qualified candidates and had enough engaging one-on-one conversations that you want to follow up. A good platform will provide recruiters with thorough reporting that includes everyone who attended, booths they visited, resumes they submitted, and chats or video conferences that took place.  A comprehensive report will have all of the information you and your employers need to appropriately follow up with qualified candidates eager to make a decision.  Timely follow-up is key to making the right hire, and if you feel strong enough about a candidate during the event, you may want to make that initial offer so you don’t lose them!

If you are considering hosting a virtual career fair and have more questions, please feel free to contact us to schedule a free demo.  Our platform has hosted over 2,000 virtual career fairs, connecting more than 20,000 employers to over 200,000 registered job seekers.  We have the experience and the technology to help you host a successful event.

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Top Virtual Career Fair Platforms – Features Checklist

Download this checklist before you demo a platform to make sure that they are offering everything you need, at the right price!

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7 Reasons to Add Virtual Career Fairs to Your Company’s Hiring Strategy

Nearly 7 in 10 Employers Expect to do More Virtual/Remote Hiring in the Future.

It’s clear that Covid was the catalyst that shifted how employers see hiring. The forced move to widespread remote work made virtual hiring events the clear winner, and truthfully everyone was better off for it. The results have been so promising, most employers plan on continuing or increasing their participation in virtual hiring events.

Participating in virtual recruiting events that other organizations host is a great way to experience the benefits of virtual hiring to expand your reach and attract more qualified candidates. When you couple this with hosting your virtual hiring events, being a sponsor or exhibitor allows you to access new talent pools and interview qualified candidates outside of your immediate geographical area, making it easier to fill positions immediately as well as filling your pipeline.

In competitive talent markets, connecting with top candidates is a growing challenge. Now more than ever, employers need diverse strategies for expanding their talent pipeline and building a broader talent community.

Today, virtual multi-employer career fairs play an important role. As unemployment goes down and the job market is more competitive, it becomes more challenging to attract and hire the best available talent. For this reason, employers are relying more on virtual to expand their talent pipeline and increase the talent pool. The results prove that multi-employer career fairs play an integral part in helping companies achieve these goals.

Being an employer at one of these events helps strengthen employers’ visibility and branding in the community. It shows that your company is innovative, not afraid to pivot, and willing to empower a remote workforce. Candidates seeking this type of work environment know that companies in virtual career fairs are much more likely to offer those opportunities. It is a clear competitive advantage for companies that participate in virtual career fairs over those who don’t, to the point where soon it won’t be an option any longer.

Here are 7 Reasons to Add Virtual Career Fairs to Your Company’s Hiring Strategy:

1) Stand Apart: Employers who participate in virtual career fairs stand out from all the other employers trying to hire from the same local talent pool.

2) Lower costs: Avoid all the costs associated with in-person career fairs, such as travel and lodging costs, shipping costs, and even missed work.

3) Data: With a virtual career fair, you collect much more data than at an in-person event. Such as everyone who attends, submits a resume, chats with you making it easier to identify those you want to follow up with, resulting in a more efficient recruiting process.

4) Larger candidate pool: A virtual career fair or online event allows you to reach more qualified candidates. In today’s remote workforce, you can hire from all over the world. No longer are you limited by your physical location.

5) Go where the candidates are looking: For a long time, attendance at in-person job fairs and results were dwindling. The shift to online has happened in every part of our lives, and the same can be said when looking for a job. Virtual career fairs and online events allow you to meet the job seekers where they are more comfortable, and recruiters have embraced as well. Take advantage of this shift.

6) Strength in numbers – when 300 employers participate in a virtual career fair, it draws a lot of attention. It brings the unemployed as well the coveted employed job candidates to the event. A recent event in Virginia with 350 employers attracted 15,000 registered job seekers!

7) The future is here now! The old way was in-person, the new way is virtual, and the future is hybrid, offering both options for the best of both worlds. Don’t let another pandemic put you out of business, or short handed because your company remains unprepared. Digitize your recruiting and make virtual hiring events central to your staffing strategy.

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Virtual Career Fairs: The 5 Most Common Questions Answered!

According to NACE – the National Association of Colleges and Employers, more than 90% of employers have attended a virtual career fair this fall. As you can imagine, that is a steep increase from previous years, and as we all know, COVID was the catalyst.
Regardless of how we got here, there is no going back. Everyone who has attended a virtual career fair, either as an employer or job candidate, can agree that this format has many advantages. While challenges remain to replicate the actual ‘meet and greet’, or issues with internet access and potential technical problems, expectations are this technology will continue to improve and become a regular part of the hiring process.
So, what are the most often asked questions when it comes to hosting a virtual career fair? Let’s address the top 5.
1. What are the benefits of a virtual career fair? The most glaring advantage is the reduction in time and cost, thus increasing efficiency and productivity. In a virtual fair, you do not have to shop around for a venue that will accommodate your needs on the day and time you need it. There will be no costs for ‘drape and pipe’ otherwise known as your booth, and you can leave behind all of that printed material and brochures that can often be very expensive and a real hassle to transport.
Virtual career fairs allow you to attend even if you are not feeling well or if the weather decides to take a turn for the worse the day of your event.
Logistics aside, a virtual career fair will open the doors to anyone that has access to the internet and knows about your event. You are no longer limited to the talent pool in your immediate vicinity. If someone wants to move to Florida but lives in New Jersey, they can now attend your career fair, same as anyone locally, and that can be a real game-changer.
Also, the Premier Virtual platform allows for an unlimited number of recruiters in a booth, and the ‘chat that follows’ means you can carry on several conversations at the same time. Recruiters can view all of the resumes and receive all of the data from the event in real-time. This data is often the biggest advantage of virtual because of how easy it is to review and then access again electronically for follow-up.
As companies embrace this format, job seekers recognize innovative and flexible brands, making them more appealing. A savvy job-seeker that prefers to apply online instead of inline will appreciate those companies that are offering that option, creating a competitive advantage over those who don’t.
2. How does a Virtual Career Fair work?
Well, you might be surprised, but it closely mirrors an in-person event. The employers have logos in the lobby that job seekers can attend with a click of the mouse. Once you do, it takes them to the employer’s booth where they can research the company, view open positions, download materials, and see if there is any interest. If so, the candidate can enter into a chat with an available recruiter and even move into a video interview. In the Premier Virtual career fair platform, all chats are one-on-one to ensure privacy, and the video conferencing is built in. If there is a fit, candidates can submit their resumes, and recruiters can make an offer right on the spot. It’s easy to use and navigate, and participants can get a lot done quickly.
3. What are some of the disadvantages?
People will tend to keep a physical appointment more than a virtual one because virtual appointments can be very easy to ignore. To keep attendance rates high, it’s important to send reminders via email and text. Using a platform like Engage By Cell can be a very effective way to accomplish that. Of course, nothing can replicate the physical handshake or eye-to-eye interaction of an in-person event. Participants can become distracted, and recruiters might find it harder to get a good ‘read’ on a person or get that ‘warm and fuzzy; that’s often part of the decision process and before deciding someone is a good fit for the companies culture.
An option to address these shortcomings is quickly growing in popularity, called the ‘hybrid’ career fair that offers both in-person and virtual access. Anyone who prefers to attend in person can do that, and you still open up your talent pool by providing a virtual option.
4. How do I create and market a virtual career fair?
Set-up & Training – Once you have the license to the software, Premier Virtual gives you access to your dashboard. In just 15 minutes, you can customize your event, and go live! It’s that simple, especially now with the built-in setup wizard that’s part of Version 2.0 of the platform. Not every platform offers this feature, so you want to make sure to ask about the setup process.
After set up, you want to make sure that everyone participating becomes familiar with the tool and resources. Premier Virtual assigns an account manager to each client. The account manager will schedule a training session and provide support throughout the process. This kind of training and support is crucial for a successful event. The platform should also have training videos easily accessible for all job applicants that will be attending the event. Nothing will kill your virtual career fair faster than a platform that is difficult to navigate or not user-friendly.
Promote – As with any event, you want to promote it as much as possible. The virtual registration page makes it easy to share links and for attendees to register, and it should be included in all of your marketing efforts. It would be best if you went through the normal channels of social media, press releases, and asking every employer participating in the event to do the same. Use emails and text messaging when possible to increase engagement. A good idea is to invite the local media. Offer them a free booth at your event to promote any positions they might have. It might very well help garner media coverage of your event, and they will also benefit.
Day of Event – Make sure that all recruiters are logged in before the event start. Usually, the most considerable amount of visits will happen at the beginning of the event. You will want to be prepared to handle as many questions or video meetings from job seekers as you can so that you don’t miss any opportunities to hire a star player that gets there early and wants to impress you the most!
5. What is the best virtual career fair platform?
The answer is easy; Premier Virtual has proven to be the best-in-class for many reasons, including some already mentioned in his article. Despite winning awards and the accolades from so many customers (their platform has powered over 1,500 career fairs, connecting nearly 20,000 employers to over 200,000 registered job seekers!), they continue to improve the platform. While there are lots of options out there, Premier Virtual is dedicated to career fairs which gives them a unique advantage over platforms that are not. The founder and CEO of Premier Virtual, Steve Edwards, is a former recruiter who put on in-person events for nearly 9 years. Steve took all of those experiences, both good and bad, and poured it into developing this platform to make it the best possible option for virtual career fairs.
In May of 2021, Premier Virtual is launching version 2.0 with enhanced analytics, real-time reporting, additional custom options, and so much more – all while keeping the platform easy to use to ensure the best possible user experience. Their team is 100% based in the U.S. and their customer service is second to none. Their reliability has also proven itself time and again. In fact, a recent statewide career fair in Virginia had 350 employers and over 15,000 job candidates on the platform at the same time with zero downtime! Ultimately your virtual event will only be as good as the platform it is on. If you have disruptions or downtime the consequences can mean you lose out on a great new hire, and that is a costly consequence.
If you haven’t done so already, make sure to schedule a free demo at www.PremierVirtual.com and see for yourself. The platform you choose will significantly impact the success of your event.

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Can I use Video Conferencing Software to Power My Virtual Career Fair?

You won’t have trouble finding great video conferencing programs on the market. Let’s face it, without programs like Zoom, this entire pandemic would have been a much more difficult landscape to navigate.  However, when it comes to virtual events, there are advantages to using a dedicated event platform like Premier Virtual.

Ultimately, whether or not you can use a video conferencing program to power your virtual career fairs depends on your needs.  If you’re an employer with just a few job openings, you may want to host a virtual career fair to attract more candidates and gain exposure while doing so.  In that case, a video conferencing program like Zoom can be a perfectly acceptable option.

However, if you’re hosting a career fair with multiple employers or your organization has dozens of job openings with locations throughout the state or country, your needs will far outweigh the features that video conferencing programs can offer for a successful event.

Essentially, video conferencing is just one element in a virtual career fair.  While some of these programs offer additional features like chat and breakout rooms, they don’t include the unique features offered by virtual event platforms that will increase your event’s ability to mirror in-person events.

In the Premier Virtual platform, recruiters can review resumes well before ever speaking with a candidate.  They can also view pre-recorded video resumes.  If the employer feels it might be a good fit, they can enter into a one-on-one chat or invite the candidate into an interview using the integrated video feature.  These features make it possible for recruiters to engage with more than one candidate simultaneously, increasing effectiveness and efficiency.

It’s also important to note that this is not a group chat that everyone else in the room can read.  In the Premier Virtual platform, the job candidate’s communication is always ‘one-on-one,’ securing both parties’ privacy.  The Premier Virtual platform also has a ‘smart-chat’ feature that follows the candidate throughout the event.  This feature allows the candidate to start a chat and continue with the event without having to wait in a long queue or for a response from a recruiter that might be busy at the time.  Whenever the recruiter is available and responds, the candidate will receive the chat message and continue the conversation.

This process is much more cumbersome with video conferencing.  The host or employer would have to schedule an interview with the candidate ahead of time, or the recruiter has to ask that candidate to leave the main group and enter into a ‘breakout’ room.

There are many other advantages to using an event platform.  For example, if you have multiple employers, you can customize the lobby so that each company has its hiring booth, complete with logo, bio, job openings, social media and website links, as well as downloadable PDFs.  Everything you need to replicate an in-person event.  Not to mention the robust reporting that employers receive before, during, and after the event that makes follow-up much more effective.

Event platforms also allow you to scale very quickly without needing additional upgrades or bandwidth.  For example, a recent statewide career fair in Virginia had 350 employers with thousands of job openings that attracted over 15,000 job applicants.  Those are numbers that could never be replicated in person or managed properly using video conferencing software.

Monetizing Your Career Fair

One key advantage is the ability to use our virtual platform to monetize your events.  During Covid-19, many chambers of commerce organizations and event organizers in general, have had significant setbacks due to CDC guidelines for in-person events. Using a virtual event platform like ours allows you to easily monetize events by selling booths and securing sponsorships just like you would in a live event.

The bottom line is if you’re managing hundreds of employers, thousands of jobs, and tens of thousands of job candidates, it is simply beyond the capacity of video-conferencing platforms.  When it comes down to virtual career fairs, choosing a virtual event platform that is dedicated to powering them like Premier Virtual is the wise business decision.

If you’d like to learn more about the Premier Virtual event platform, please visit www.PremierVirtual.com for a free demo.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]