How Does Video Conferencing Differ from a Virtual Event Platform?

As businesses and corporations in ever-increasing numbers turn towards utilizing online meetings and virtual hiring events to save effort, money, and time, it may be difficult to understand how certain events and platform functionality differ.  This is especially true when you need to deliver a great hiring event experience to your target audience.

What is Video Conferencing?

Video conferencing is a straightforward meeting format that offers video participation for those in the meeting.  It’s similar to a video call that you can make on your smartphone, but it includes other features such as recording and transcription capabilities.  Video conferencing tools typically refer to such elements as:

  • permissions and settings designed to limit participation as well as who can be heard
  • screen sharing
  • virtual whiteboards

This works effectively for remote office meetings and smaller conferences.  However, when it comes to hosting or sponsoring a virtual event such as a conference, online class, or webinar (web seminar) you’ll need to invest in a virtual event platform.

What is a Virtual Event Platform?

Virtual event platforms are online spaces where conferences, hiring events, and other types of conferences can be held or hosted.  Granted, there are dozens of virtual event platforms available today.  However, it’s important to understand that no two are alike.  Nor is every platform suited for every type of event.  This is because some of them lack basic functionality such as break-out rooms for large-scale events.

Virtual event platforms are designed to provide digital events that your target audience would expect in an in-person trade show.  If you’ve been searching for a way to deliver a memorable industry event without spending the effort, money, and time involved with an in-person event, find a virtual platform that best facilitates your needs.  You’ll want one that is secure and readily accessible for you and your attendees. That is why it is important to have the right platform.

The Key Differences

If you aren’t sure when you should utilize virtual event platforms, here are the 5 most important differences between them and video conferencing:

  • video conferencing is integrated into virtual event platforms and enables you to use the integrated tools you specifically need
  • virtual event platforms are capable of handling the most complex agendas
  • virtual event platforms are in-person meeting simulations
  • virtual event platforms utilize automation and registration to help you understand who is attending your event
  • virtual event platforms were designed to accommodate larger audiences

To learn more about our virtual event platforms, please call Premier Virtual today at (561) 717-9717 for additional information.

6 Ways to Make your Virtual Hiring Event Stand Out

If your virtual hiring event is nothing more interesting than the company’s CEO lecturing the audience about how great your company is to work for, you’re not going to attract many sign-ups.  If you want to hold an engaging virtual recruiting event that is engaging and enjoyable, here are 6 features that will help yours stand out:

  • AMA sessions – with an Ask Me Anything session, you’ll be able to answer questions from attendees.  For instance, they may want to know about benefits, their specific role in the company, or the workplace environment.  By encouraging attendees to do this, you’ll build trust and demonstrate your commitment to honesty and transparency.
  • Job applications – if your goal is to recruit employees for certain positions within your company, why not provide them with the opportunity to apply during the event.  You could take this a step further by conducting one-on-one chats with management and other hiring personnel in a separate room. That will ensure better participation.
  • Live chats – your attendees will feel more like engaging with you and your associates if they can ask questions and share their comments in real-time.  It will also help the more nervous interviewees relax and feel more comfortable during their attendance.  This is especially important if you’re holding a panel discussion or training workshop.
  • Virtual morning coffee and happy hours – if there’s one thing we enjoy, it’s a freebie.  But unfortunately, virtual hiring events don’t enable you to hand out company-branded items to anyone that passes by your booth.  Why not consider handing out a gift card for a cup of coffee and a pastry to each attendee.
  • Virtual office tours – one of the more outstanding features you can include in your virtual hiring event is a virtual office tour.  By providing prospective employees with an exclusive tour of your offices and workplace, you’ll be adding a more personal touch to your event.  You could show them the best cafes or restaurants in the area or a meeting room where they can socialize with other employees.
  • Virtual stands – with this option, you can easily customize a virtual stand that features engaging video content, leverages eye-catching images, and shares links to relevant content for communication purposes.

You’ll need a good social media campaign and a virtual event page on your company website to encourage individuals to attend your career hiring fairs.  Call Premier Virtual at (561) 717-9717 today so you can learn more about our hybrid and virtual event solutions.

Engagement and Marketing Tools for Virtual Hiring Events Webinar

About this webinar

The Engagement & Marketing Tools for Virtual Hiring Events webinar will be hosted by Premier Virtual CEO, Steve Edwards.

He will be joined by a group of panelists to discuss how to attract and engage the most qualified candidates for your virtual and hybrid hiring events.

Joining us will be Todd Goldstein and Abby Strauss of TopResume, a Talent Inc. company, the world’s premier resume-writing service, analyzing millions of resumes and LinkedIn profiles each year. TopResume has partnered with Premier Virtual the leading virtual event software platform to provide its clients and their event attendees with access to a complimentary resume review.

Learn more about this engagement tool and how event attendees will also have the opportunity to upgrade this complimentary resume review service and work directly with a professional writer and industry expert to redefine their personal brand and stand out from the crowd during the job-search process.

We will be updated our list of recruitment marketing firms that will provide you with actionable items to attract the right candidates for your open positions. These tactics continue to evolve, and if you’re not implementing the most effective ones you could be wasting a lot of time and money.

We hope to see you here on Tuesday, May 24th starting at 2pm.

Click here to register

Understanding the 4 Different Types of Virtual Hiring Events

With the advent of COVID-19 and the impact it’s had on the economy and job market, it’s easy to see why in-person job fairs have stepped aside and let virtual hiring events take center stage.  Virtual hiring events are online events that were designed and developed to connect employers and hiring managers with prospective employees.  Job candidates are allowed to learn about what jobs are available, network with company representatives, and submit resumes to the companies they’d like to work for.

Furthermore, as an employer, you have the opportunity to market your company and connect with a broad range of talent.  Because of the pandemic and the inconsistencies, it has created within our economy and the job market, recruiters and other hiring personnel have had to turn to technology to counteract its impact.  We offer 4 virtual hiring platforms for corporate CEOs, employers, human resources directors, and other hiring organizations which we’ve listed below. 

Virtual Career Days

To collect resumes, identify top candidates, and market their company brand to those prospective employees, some businesses and organizations will choose this platform for their recruitment efforts.  Those in attendance will be able to engage with hiring personnel, learn more about prospective employers, and speak with some of each company’s existing employees.

Virtual Career Fairs

Virtual career fairs usually target college graduates.  As such, they enable candidates to engage and network with several prospective employers at the same event.  In some cases, job candidates are required to create an online profile before the event.  An online virtual job fair will enable you to connect with hiring organizations and human resources directors.

Virtual Professional Development Events

Professional development is the #1 priority for the serious job candidate.  These events include masterclasses, seminars, and job training thereby helping employers attract the right candidates.  More specifically, they will target only those individuals who desire to learn new skills or want to sharpen the skills they’ve already acquired. Considering the hybrid nature of learning and working in the pandemic, virtual development events are the right opportunity.

Webinars

Where virtual hiring events are concerned, web seminars, or “webinars” as they are more commonly referred to, are less interactive.  However, they are a great way for human resource departments and hiring managers to reach a broader range of job seekers.  It’s also an ideal way for companies to market their brand and showcase the top aspects of their workplace environment.

To learn more about our hybrid and virtual event solutions, call Premier Virtual today at (561) 717-9717.

Premier Virtual Recruitment Suite

The latest acquisition by Handshake, a company with 21 million students in its database, is another example of the importance of virtual and hybrid hiring events. Their investment, estimated in the $10-$50 million dollar range in a virtual platform shows the future of hiring will remain virtual, and the sooner your company embraces this transformation the more successful your hiring endeavors will be.

But virtual platforms are much more than a place to host hiring events. By integrating the latest enhancements on the Premier Virtual platform, you literally have access to an all-in-one virtual recruitment software that allows you to do everything in one place. In addition, the ongoing ATS integrations mean you can seamlessly download and access all the data right from your own applicant tracking system.

What Does a Virtual Recruitment Suite Offer?

When you apply your Premier Virtual Recruitment Suite to its fullest extent, you are leveraging very powerful tools that give you the best opportunity to make the right hire. Features include:

  • Group Video
  • 1 on 1 Video Interviews
  • Video Resumes
  • Interview Scheduler
  • Internal Chat
  • Live Reports
  • Setup Wizards
  • Custom Lobby & Booths
  • Post Event Reports
  • QR Codes for Hybrid Events
  • 24/7 Virtual Hiring Room

Beyond Virtual Job Fairs and Hiring Events

The platform is so versatile, you don’t have to wait for a hiring event to meet qualified candidates. Now, your platform is also a virtual hiring room that can be accessed 24/7 by interested job seekers. You can also promote your virtual hiring room on job postings and on your website so candidates can ‘stop by’ certain hours of the day when your recruiters will be available to meet and answer questions.

This strategy is quickly becoming an integral tool for recruiters to pre-screen candidates. It’s also become the preferred method for job seekers who want to gather some information before applying. Giving applicants that kind of access and immediate feedback is a tremendous competitive advantage over other employers, especially in today’s labor market.

The future of hiring is virtual, and a the virtual recruitment suite by Premier Virtual is your all-in-one solution to your hiring needs. If your recruitment team is not leveraging this tool, or if your current platform provider is not delivering on your expectations, please contact us or visit www.PremierVirtual.com today to schedule your free demo.

What Are Virtual Job Fairs and Why Are They Important?

If you’re an employee recruiter, you’re probably familiar with the term “online job fairs” or more specifically, “virtual job fairs.”  2021 was an extremely challenging year for these individuals where the job market was concerned, especially since the pandemic ruled out the traditional recruitment process indefinitely.  With the inconsistencies of the US economy, job recruiters were pushed over the technological tipping point and compelled to use digital technologies for recruiting purposes.

What Exactly is a Virtual Job Fair?

In the simplest of terms, virtual job fairs are similar to webinars (web seminars) wherein job seekers and job recruiters meet virtually (online) in chat rooms, teleconferences, or webcasts to exchange information about employment opportunities.  Furthermore, a virtual job fair is comprised of several virtual elements that replace in-person events.  These include virtual:

  • conference halls
  • employer booths
  • information desks
  • lobbies
  • meeting rooms
  • networking lounges

Once logged in, a participant can enter any one of the above areas, interact with a variety of employers and other attendees using different communication tools. It helps them explore the available employment options while companies can look at potential candidates online. This has been extremely useful, especially during the pandemic, where in-person meetings and interviews were not possible.

The Importance of Virtual Job Fairs

In addition to complying with safety and health guidelines, virtual job fairs offer 3 key advantages and benefits to recruiters that range from cost-effectiveness to increased accessibility.  These advantages and benefits include:

  • Cost-effectiveness and better time management – in-person recruitment fairs are very costly due to the need for accommodations, logistics, technical assistance, and more.  Additionally, organizing and setting up in-person recruitment fairs can be extremely time-consuming, depending on the size of the event.
  • Greater reach – due to their unlimited capacity, virtual job fairs can attract up to 10 times more traffic and can operate on a 24/7 basis to accommodate all time zones.  This global reach is a key selling point for job recruiters.
  • Improved analytics – analytics is reshaping the business environment and enables better decision-making.  The same is true with virtual job fairs.  Furthermore, hosting virtual job fairs provides recruiters with tons of data that can be utilized in recruitment marketing campaign strategies.

As a result, virtual job fairs have become extremely popular and are now included in many HR processes on a global scale.  Businesses and corporations that never imagined the need for virtual job fairs before are now reaping the benefits of them.  Are you interested in hosting a virtual job fair? Call Premier Virtual at (561) 717-9717 or send us a message by clicking here.

The 5 Key Benefits of Virtual Job Fairs

Virtual job fairs enable career candidates and employers to connect in real-time via audio, live chat, and video chat while saving money and time in the process.  Virtual job fairs are cost-effective, are the ideal platform to consider in these unprecedented times, and provide your company a competitive advantage. Not only does it benefit employees but helps the potential employees and students get the jobs that they are looking for.

If you’re still having trouble deciding between an in-person or virtual job fair event, consider the following 5 key benefits of holding your career fair online:

  • Analyze your virtual job fair with quantifiable results – by using the metrics that result from your virtual event, you’ll be able to analyze the success of it much easier.  You’ll be able to document the actual number of sign-ups, attendees, and candidates that were hired, and then use this information to generate reports for future reference.  This will also enable your team to leverage this information so they can improve your recruitment marketing and candidate acquisition strategies.
  • It’s easier to promote your event – since virtual job fairs are conducted online, it’s much easier to promote them through job posting boards as well as social media platforms such as Facebook, LinkedIn, and more.
  • Pre-screening talent will save you time – in addition to engaging more individuals, virtual job fairs enable you to hire the right candidates faster.  You can pre-screen prospective employees and if qualified, be scheduled for an interview immediately.  Furthermore, you can integrate your HR team’s calendar directly with a virtual job fair, thereby making it easier to automate interview scheduling.
  • Virtual job fairs are more cost-effective – another significant benefit of a virtual job fair is the cost savings and return on investment you’ll realize.  With traditional, in-person job fair events, you have to rent a venue and consider the costs of beverages, food, and logistics.  It’s no secret that the cost of airline tickets and hotel rooms for candidates and employers can add up quickly.
  • You’ll attract more candidates – one of the primary benefits of hosting an online job fair is the ability it provides to reach a larger, more diverse group of prospective career candidates.  Not only will you be able to communicate with a larger talent pool, but you can interview candidates in different cities, states, and countries.  Consequently, it creates more opportunities for attracting top-tier candidates.

No matter the size and type of business you own and operate, you can benefit from holding a virtual job fair.  To learn more, call Premier Virtual today at (561) 717-9717.

How to Create a Successful Recruitment Marketing Strategy

The primary reason so many virtual jobs fair events fail is the lack of student participation. There is low awareness and participation which fails to mobilize the targeted audience. Regardless if it’s an in-person or virtual event, developing a sound recruitment marketing strategy for promoting your job fair is crucial to increasing the number of participants and maximizing your return on investment (ROI) for the event.  If you want your virtual job fair to be a success, here are some helpful tips for developing a recruitment strategy that works:

  • Simplify the registration process by making it quick and easy to sign up – be sure to make it mobile-friendly so candidates and employers can register when they’re on the go and so it’s convenient for them to do so.
  • Make it as accessible as possible – 70% of online career fairs have poor visibility and are not easily accessible.  If you want your virtual job fair to be successful, don’t let your hosting platform, landing page, or registration system fall short.
  • Post links to the registration page on your website – if you want people to find your virtual event, make the registration process public and easy to find.  Provide information regarding the dates and times as well as deadlines and instructions for registering, preparation tips, and who you want to attract.
  • Engage your target audience through an e-mail marketing campaign – create a contact list of candidates and employers as well as separate messages for each group.  E-mail is also an ideal venue for delivering additional information about your virtual job fair so less searching is involved.
  • Advertise your event on social media platforms – this is another great way to inform people of your upcoming virtual job fair.  Be sure you post it well enough in advance so candidates and employers have sufficient preparation time.
  • Post physical signage as well – just because your event is virtual, it doesn’t mean you shouldn’t hand out flyers and post signs to raise awareness.  Heavy traffic areas such as campus cafeterias and libraries are ideal locations for catching the attention of hopeful career seekers.

Most importantly, work with Premier Virtual to host online hiring events and virtual career fairs.  We put everything at your fingertips to help you host a successful event.  When it comes to the best value for the investment, ease of use, reliability, and support, we are the top-rated virtual event software platform.  Our platform was developed by recruitment specialists for recruiters.  To learn more, call us at (561) 717-9717 today.

Tech Tuesday: Top-10 Recruiting Trends in 2022!

While some recruiters have faced hiring freezes and work has slowed significantly, many are busier than ever as the economy rebounds, and unemployment hits a new record low.  We have not seen unemployment records this low since 1969.  While the data might not be 100% accurate, it reports a jobless rate of 4.2% in November 2021.  At the same time, there are 11 million job openings and Americans quitting their jobs at near-record rates, so what gives in 2022?  Here are the top 10 recruitment trends you should consider as you put together your 2022 hiring strategy plan.

  1. It’s a Labor Driven Market – The bottom line is that candidates now hold all of the power. There are more available jobs than candidates, and that crunch becomes even more significant when you drill down further to high-skill jobs.  Candidates are no longer jumping to that first open position or offer, but they are willing to jump much faster if they get a better offer or more flexibility with remote work.
  2. Improve the Quality of the Candidate Pool – Over 52% of recruiters polled said that improving the quality of hires is their most important goal in 2022. Achieving this goal is a slight shift from simply increasing the number of applicants in the talent pipeline to increasing the quality of that talent.  Typically, the better the talent, the better the fit, which leads to higher retention rates.  The goal is a better hire, with a higher likelihood of staying and producing at the new job over the long term.
  3. Balancing Talent Acquisition Technology with Traditional Methods– Amidst changes in the HR space and the disruptions brought about by the COVID-19 Pandemic, technology has given birth to a new breed of recruiters. These technology-empowered headhunters are pro-active, savvy, and highly strategic in hunting down the right talent for the job.

Nowadays, recruiters use social media posts, web-based job boards, and online job portals to tout their company’s culture. However, some traditional recruiting methods continue to be effective today, such as referrals and job fairs. Yes, we’re now in an age where AI, augmented reality, and ATS machine learning rule. But finding the right balance between digital and traditional channels is key to accomplishing recruitment priorities such as improving quality of hire (52%) and time-to-hire (23%)  (HRD America, 2020, 2021).  Virtual hiring event platforms like www.PremierVirtual.com have dramatically improved candidate and recruiter experiences at virtual hiring events, resulting in better results in both of these metrics.

  1. Increased Outreach Through Social Media and Employee Referral Programs – Many companies have recognized that the opportunity to find the right candidate outside of the company is becoming more complex. Hiring for soft skills and training for hard skills means you can grow more people within your organization.  This strategy is being promoted in company social media networks and reinforced in their internal referral programs, making growth within the company take priority.
  2. Compete on Non-Traditional Benefits. There are too many jobs and not enough qualified candidates.  The competition for small business owners with giants like Facebook and Amazon only makes it more difficult.  Amazon alone was hiring a record-shattering 2,800 employees per day at the start of 2020, and that has only continued in 2021.  These large corporations immediately take top candidates, leaving smaller companies to pick from an even smaller pool.  You can’t compete on name and prestige, so you have to compete on flexibility and the ability to engage with employees on a more personal, one on one level.  Being smaller might mean employees have more responsibility and decision-making.  Make it clear from day 1, that performance is valued and there is a clear path to grow.  Foster opportunities for employees to provide ideas and give feedback.  Offer remote work and hire remotely whenever possible.  Today’s job seeker is looking for more than money.  They want to have a purpose at their job and understand their worth.  Smaller companies that focus on this will be able to provide that culture that will attract more candidates.
  3. Remote Recruiting will Continue to Grow – We see virtual hiring events platforms, like award-winning Premier Virtual, continue to be a vital asset in every company. This technology is not just for the large it becomes a way for smaller companies to compete for top-rated talent.  The trend to remote hiring, video interview, and virtual job fairs continues to grow.  61% of recruiters believe it will be the default interview and pre-screening mode moving forward.

While some platforms position themselves as ‘Virtual Hiring Event’ platforms, very few deliver on the key features recruiters are looking for.  Premier Virtual continues to stand out by providing hi-tech that is easy to use.  They continue to win awards at G2 and Capterra for their ease of use.  The platform accomplishes this in many ways, including its setup wizard, one-on-one chat and video interview technology, and easy-to-download post-event reports.  We also see companies using the Premier Virtual platform to host ‘Virtual Career Days’ and ‘Open Houses’ to meet and greet potential new hires without the pressure of scheduling interviews or hiring on the spot. It’s a great way to get your company in front of employed candidates who keep their options open and want to see what you have to offer without committing to an interview upfront.

  1. Attract, Hire and Retain! – Write these 3 pillars down (yes again!) and make a checklist under each one.  There should be a strategy in place so that each pillar of recruiting is sufficiently supported.  As we already mentioned, the workforce has always wanted a quality of life balance. Still, it has never been a better time than now to deliver! Your competitive advantage to attract more candidates can easily be to offer remote work where your competitor does not and offer health benefits that include mental health.  Times are complex, and the Pandemic has raised stress levels to new heights.  These two benefits in combination can be the difference between hiring or not.  Yes, wages and health benefits are always an essential part of hiring, but remote work and mental health continue to be the top reasons candidates state their decision to accept an offer or not.  The 48 hours after a hire is made are probably the most crucial.  Don’t let your new hire sit for hours in an empty cubicle.  Have a full-blown onboarding plan, throw a new hire party, give them the royal treatment and let everyone know about it after all isn’t this what you worked so hard for and invested so much in?
  2. AI is your Friend! There is no stopping tech, and the more you can embrace it and leverage it, the better you will be.  Ultimately nothing replaces a hiring manager’s understanding of the job at hand and their ability to spot talent beyond the resume but getting that right candidate in front of you is increasingly becoming the role of your tech tools.

AI is best for job candidate matching, candidate screening, and recommendation for job descriptions.  Now Smart ATS is increasingly being used to get suitable candidates in front of the recruiters.  The caveat is that these systems can also kick out plenty of qualified candidates, which is why hosting virtual job fairs is so essential.  Adding virtual to the AI means your company will continue to offer access to candidates that might not have reached your desk if you only used an ATS system.

  1. The Rise of Recruitment Marketing. With top graduates quickly getting gobbled up by the largest corporations, keeping your brand’ top of mind’ with passive job seekers is critical.  These employed job seekers casually look around, waiting for the right opportunity to come their way.  Using platforms like Premier Virtual to host and ‘Open House’ or ‘Career Day’ is a great way to offer this audience an opportunity to get to know you on a casual basis.  Customize your lobby with a booth for your Sales Department, Marketing Department, IT Department, etc., and give visitors an opportunity to get to know the culture and who they might be working with.  Provide them an opportunity to sign up for a ‘Company Culture’ newsletter that keeps you in touch with them, highlighting all of the great things your company offers and is accomplishing throughout the year.  You can build your relationship with this potential candidate until they decide it’s time to take the next step, and you’ll be their first option.  Make sure to share these experiences on social media, newsletters, and your website.  Share your culture as much as you can, and you will build genuine interest in your workplace.
  2. Retention, Retention, Retention. In the past, if an employee left, there might be another 100 ready to apply, but that is no longer the case.  While you should always do everything in your power to retain and cultivate the talent you have, you can no longer get away by ‘winging’ it.  If you don’t have fundamental procedures to engage and empower your people, it will likely result in higher turnover, and those losses take much longer to fill.  Your best bet is a phenomenal employee retention program, invest in your people, and the benefits will include lower turnover, higher referrals, and increased productivity – but you already knew that!!!

If you have other trends to share or are interested in integrating a virtual hiring event platform into your recruiting strategy, please contact us for a free demo.